Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TOURISM ANIMATION | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | GÜLHAN SÖZBİLEN (gulhansozbilen@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | MEHMET ÇONTU, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| This course aims to make students have a deeper understanding of individual consumers. By giving importance to the psychological, sociological and cultural aspects of consumption, students learn to look at the inner world of consumers. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | The student who completes this course will be able to examine what influences consumers have before the shopping with their social and cultural dimensions. |
PO-3 Knows interior and exterior factors which effect tourism managements. PO-6 Practices easily own theoretical and practical knowledges, got in the university. PO-8 With the help of experiences in theoretical and internship period, analyzes and solves the problems faced in this sector. |
Examination |
| LO-2 | The student who completes this course will be able to establish the connection between Consumer's identity and consumption. |
PO-3 Knows interior and exterior factors which effect tourism managements. PO-6 Practices easily own theoretical and practical knowledges, got in the university. |
Examination |
| LO-3 | The student who completed this course will be able to examine what influences consumers have during shopping. |
PO-3 Knows interior and exterior factors which effect tourism managements. PO-6 Practices easily own theoretical and practical knowledges, got in the university. |
Examination |
| LO-4 | can provide an effective solution to the problems that may be experienced with the customers. |
PO-3 Knows interior and exterior factors which effect tourism managements. PO-9 The degree of communication is very high and adapts teamwork. PO-11 Has the ability of working with the intensity of work, stress and under pressure. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Within the scope of the course that goes from micro-contexts to macro topics, topics such as consumer perception, learning, motivation, personality and lifestyle, attitudes, definition of identity, decision mechanisms, social and cultural interactions are covered. Consumption is looked at before, after and after. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Informing the students about the course definition and application | Narrative Method |
| 2 | Introduction to Consumer Behavior | Narrative Method |
| 3 | Perception and Learning | Narrative Method |
| 4 | Motivation | Narrative Method |
| 5 | identity | Narrative Method |
| 6 | Personality and Life Style | Narrative Method |
| 7 | Attitude and Attitude Change | Narrative Method |
| 8 | mid-term exam | |
| 9 | Decision making process | Narrative Method |
| 10 | Shopping and After | Narrative Method |
| 11 | Group Effects | Narrative Method |
| 12 | Social Classification | Narrative Method |
| 13 | Global Customer Culture | Narrative Method |
| 14 | subcultures | Narrative Method |
| 15 | Cultural Impacts | Narrative Method |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Müşteri ilişkileri yönetimi, Yrd. Doç. Dr. Cemalettin Aktepe / Yrd. Doç. Dr. Mehmet Baş / Dr. Metehan Tolon | |
| Required Course instruments and materials | ||
| Book, projection, CD | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 3 | 4 | 12 |
| b) Search in internet/Library | 3 | 4 | 12 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 4 | 6 | 24 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 4 | 12 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||