Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TOURISM AND TRAVEL SERVICES | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | KAYHAN KARAKAYA (kayhankarakaya@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | KAYHAN KARAKAYA, AKİF ALAŞHAN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| This course aims to enhance the knowlege about international promotion in tourism, promotion planinng, the instruments and the activities of the Turkey and other countries. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 |
PO-1 Describe the basic concepts concerning tourism and travel services administration. PO-2 Know the legal arrangements and professional standards in the field of tourism and travel services administration. PO-3 Know the internal and external environmental factors which have an effect on tourism and travel services administration. PO-4 Know how to organize and provide presentation, information, guiding, transportation, meeting-congress organization and other services served in travel agency managements. PO-6 Easily apply the theoretical and practical knowledge obtained from school and internship practices. PO-7 Know how to operate computer automation systems used in travel agency managements and use these systems efficiently. PO-9 With the theoretical and practical experience obtained, they are able to analyze and provide solutions to the problems encountered of the sector. PO-10 Have strong communicative skills and accommodate easily adapt to teamwork PO-11 Communicate efficiently and positively with their juniors and seniors. PO-12 Have the ability to work under work load, stress and pressure. PO-13 Know and take active charge in applications as to agency operations, tour planning, tour operator and operations management made in travel agency managements. PO-14 Know and apply making reservations, coordination with other accommodation managements, customer management, calculations, accounting and registering. PO-15 Attend teamwork as a team member in sales-marketing, congress and fair organizations. PO-17 Assist colleagues contribute to junior’s developments through continued education. PO-18 Respect seniors and complete the assigned tasks fully; create their personal solutions in case of crisis. PO-19 Prepare reports regarding their task and present them to their seniors. PO-20 Assist colleagues by doing the tasks apart from their own in extraordinary situations. PO-21 Band to national and ethical values and care for these values at work they attend. PO-22 Follow vocational innovations and improve themselves constantly on a continued basis. |
Examination Presentation |
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| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| The concept of Promotion in tourism, the promotion progresses, instruments ande Turkish Promotion Stratecgies (2023) | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Promotion, international promotion, international promotion in tourism and relatted concepts | |
| 2 | Promotion, international promotion, international promotion in tourism and relatted concepts | |
| 3 | Promotion types (economic, socio-cultural, political, etc.) and the effects of international tourism promotion | |
| 4 | Tourist Promotion and SWOT analysis | |
| 5 | External Promotion Techniques | |
| 6 | Special Interest Tourism and Promotion | |
| 7 | Religious Tourism and Promotion | |
| 8 | mid-term exam | |
| 9 | The Rules International tourist promotion in the process | |
| 10 | The Rules International tourist promotion in the process | |
| 11 | International organizations and institutions responsible for tourism promotion in Competitor countries and Turkey | |
| 12 | Turkey's international tourism promotion activities | |
| 13 | Turkey's international tourism promotion activities | |
| 14 | Goals and objectives for international tourism promotion in Tourism Strategy of Turkey (2023) | |
| 15 | Goals and objectives for international tourism promotion in Tourism Strategy of Turkey (2023) | |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | TURİZMDE TANITMA Prof. Dr. Bahattin Rızaoğlu | |
| Required Course instruments and materials | ||
| Course Book, Presentations | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 2 | 10 | 20 |
| b) Search in internet/Library | 2 | 10 | 20 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 3 | 9 |
| mid-term exam | 2 | 1 | 2 |
| Own study for final exam | 3 | 3 | 9 |
| final exam | 2 | 1 | 2 |
| 0 | |||
| 0 | |||
| Total work load; | 104 | ||