Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Spring Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS ADMINISTRATION - PRODUCTION MANAGEMENT AND MARKETING (DOCTORATE DEGREE) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | EMİR ERDEN (erden@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| To make necessary activities for preparing the doctoral proficiency exam which consists of two parts, written and oral. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Be able to differentiate the analyses of the qualitative and quantitative data in social researches. |
PO-14 As a researcher and scientist, learn to look the new issues or new developments in the field of marketing critically, enhance their questioning and exploratory aspects. PO-18 Identify social, scientific, managerial and ethical problems that are encountered in the field of marketing and business life, analyse and solve them, and contribute to the development of values related to such issues. PO-19 Write an original doctoral thesis in marketing field which can be both nationally and internationally recognized, and become a successful marketing doctor and a strong candidate of marketing academics. |
Examination Oral Examination |
| LO-2 | Can pass a proficiency exam in business administration |
PO-1 Understand all aspects of marketing science by adding current and advanced theoretical marketing information, on their knowledge which they have gained from their previous education processes, and deepen their cumulative knowledge at a level that they can innovate new information in this field. PO-3 Strengthen their information on strategic marketing management, knows the issues of development and implementation of different marketing strategies, have knowledge about marketing organization, planning, implementation, audit and control issues. PO-12 Contribute to national and international literature by doing and introducing original scientific studies in the field of marketing. PO-13 Can present their scientific studies to a variety of scientific platforms and participate in scientific discussions, publish their papers at national and international journals, participate national and international congresses easily and share their knowledge PO-14 As a researcher and scientist, learn to look the new issues or new developments in the field of marketing critically, enhance their questioning and exploratory aspects. PO-18 Identify social, scientific, managerial and ethical problems that are encountered in the field of marketing and business life, analyse and solve them, and contribute to the development of values related to such issues. |
Examination Oral Examination |
| LO-3 | can obtain the ability to make scientific publications in the field of business management. |
PO-1 Understand all aspects of marketing science by adding current and advanced theoretical marketing information, on their knowledge which they have gained from their previous education processes, and deepen their cumulative knowledge at a level that they can innovate new information in this field. PO-6 Gain theoretical and practical knowledge and skills in advanced marketing research, on the basis of statistical information, learn and apply a variety of qualitative and quantitative research methods, collect data with scientific methods, do advanced-level analysis successfully, evaluate and interpret the findings/results, use some statistical programs such as SPSS. PO-12 Contribute to national and international literature by doing and introducing original scientific studies in the field of marketing. PO-18 Identify social, scientific, managerial and ethical problems that are encountered in the field of marketing and business life, analyse and solve them, and contribute to the development of values related to such issues. |
Examination Oral Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Includes literature and research methods related to production management and marketing | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Examination of registered program qualifications | Discussion Method, Individual Study Method, Report Preparing, Scan Sources |
| 2 | Defining the necessary scientific preparation activities for preparation for Proficiency Exam | Discussion Method, Individual Study Method, Report preparing, Scan Sources, Question&Answer, Article Review, Lecturing Method |
| 3 | Individual study, interview with thesis advisor when necessary | Discussion Method, Individual Study Method, Report preparing, Scan Sources, Question&Answer, Article Review, Lecturing Method |
| 4 | Individual study, interview with thesis advisor when necessary | Discussion Method, Individual Study Method, Report preparing, Scan Sources, Question&Answer, Article Review, Lecturing Method |
| 5 | Individual study, interview with thesis advisor when necessary | Discussion Method, Individual Study Method, Report preparing, Scan Sources, Question&Answer, Article Review, Lecturing Method |
| 6 | Individual study, interview with thesis advisor when necessary | Discussion Method, Individual Study Method, Report preparing, Scan Sources, Question&Answer, Article Review, Lecturing Method |
| 7 | Individual study, interview with thesis advisor when necessary | Discussion Method, Individual Study Method, Report preparing, Scan Sources, Question&Answer, Article Review, Lecturing Method |
| 8 | mid-term exam | |
| 9 | Individual study, interview with thesis advisor when necessary | Discussion Method, Individual Study Method, Report preparing, Scan Sources, Question&Answer, Article Review, Lecturing Method |
| 10 | Individual study, interview with thesis advisor when necessary | Discussion Method, Individual Study Method, Report preparing, Scan Sources, Question&Answer, Article Review, Lecturing Method |
| 11 | Individual study, interview with thesis advisor when necessary | Discussion Method, Individual Study Method, Report preparing, Scan Sources, Question&Answer, Article Review, Lecturing Method |
| 12 | Individual study, interview with thesis advisor when necessary | Discussion Method, Individual Study Method, Report preparing, Scan Sources, Question&Answer, Article Review, Lecturing Method |
| 13 | Individual study, interview with thesis advisor when necessary | Discussion Method, Individual Study Method, Report preparing, Scan Sources, Question&Answer, Article Review, Lecturing Method |
| 14 | Individual study, interview with thesis advisor when necessary | Discussion Method, Individual Study Method, Report preparing, Scan Sources, Question&Answer, Article Review, Lecturing Method |
| 15 | Proficiency exam | Discussion Method, Question&Answer, Lecturing Method |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Üretim yönetimi ve pazarlama ile ilgili literatür | |
| Required Course instruments and materials | ||
| Literature related to production management and marketing | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | |||
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | 16 | 2 | 100 |
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | |||
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 40 | 14 | 255 |
| b) Search in internet/Library | 20 | 14 | 255 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 10 | 2 | 20 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 0 | ||
| mid-term exam | 0 | ||
| Own study for final exam | 0 | ||
| final exam | 0 | ||
| 0 | |||
| 0 | |||
| Total work load; | 902 | ||