Nevşehir Hacı Bektaş Veli University Course Catalogue
|
|||||
| Year/Semester of Study | 4 / Spring Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | BUSINESS ADMINISTRATION - PRODUCTION MANAGEMENT AND MARKETING (DOCTORATE DEGREE) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | EMİR ERDEN (erden@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to provide students with necessary knowledge to literature review of thesis study and to understand the results of empirical social research; to teach quantitative and qualitative research methods. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can gain the ability to access the information needed. |
PO-2 Have command on the current issues in the science of marketing, learn new marketing methods such as green marketing, social marketing, post-modern marketing, sustainable marketing, data-driven marketing, relationship marketing and so on PO-3 Strengthen their information on strategic marketing management, knows the issues of development and implementation of different marketing strategies, have knowledge about marketing organization, planning, implementation, audit and control issues. PO-18 Identify social, scientific, managerial and ethical problems that are encountered in the field of marketing and business life, analyse and solve them, and contribute to the development of values related to such issues. |
Presentation |
| LO-2 | Be able to present current developments and studies in written, oral and visual form. |
PO-1 Understand all aspects of marketing science by adding current and advanced theoretical marketing information, on their knowledge which they have gained from their previous education processes, and deepen their cumulative knowledge at a level that they can innovate new information in this field. PO-8 Approach new marketing information in a systematic manner, have a high level of skills in research methods. PO-12 Contribute to national and international literature by doing and introducing original scientific studies in the field of marketing. PO-14 As a researcher and scientist, learn to look the new issues or new developments in the field of marketing critically, enhance their questioning and exploratory aspects. |
Presentation Performance Project Term Paper |
| LO-3 | Be able to evaluate and use the knowledge gained on the thesis. |
PO-1 Understand all aspects of marketing science by adding current and advanced theoretical marketing information, on their knowledge which they have gained from their previous education processes, and deepen their cumulative knowledge at a level that they can innovate new information in this field. PO-3 Strengthen their information on strategic marketing management, knows the issues of development and implementation of different marketing strategies, have knowledge about marketing organization, planning, implementation, audit and control issues. PO-6 Gain theoretical and practical knowledge and skills in advanced marketing research, on the basis of statistical information, learn and apply a variety of qualitative and quantitative research methods, collect data with scientific methods, do advanced-level analysis successfully, evaluate and interpret the findings/results, use some statistical programs such as SPSS. |
Presentation Performance Project |
| LO-4 | Be able to observe scientific and ethical values in the stages of data collection, evaluation and publishing related to the subject of thesis |
PO-5 Learn the subject of consumer behavior, handle the issues related to consumer behavior particularly with marketing discipline, and generally with various disciplines such as psychology, sociology and economics, have good knowledge to improve the existing models of consumer behavior or develop new ones. PO-7 Understand the interaction of marketing with other branches of business management and different disciplines, examine the various marketing issues with new perspectives, gain abilities to produce original information through analysis and synthesis technics. PO-8 Approach new marketing information in a systematic manner, have a high level of skills in research methods. |
Presentation Performance Project |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
|||
| Course Contents | ||
| The course is structured to help students to design and carry out a social research project. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Analyzing data | Analyze data |
| 2 | Analyzing data | Analyze data |
| 3 | Writing the study of thesis | Thesis preparation and writing |
| 4 | Writing the study of thesis | Thesis preparation and writing |
| 5 | Writing the study of thesis | Thesis preparation and writing |
| 6 | Writing the study of thesis | Thesis preparation and writing |
| 7 | Writing the study of thesis | Thesis preparation and writing |
| 8 | mid-term exam | |
| 9 | Writing the study of thesis | Thesis preparation and writing |
| 10 | Reading the study of thesis with supervisor | Thesis preparation and writing |
| 11 | Reading the study of thesis with supervisor | Thesis preparation and reading |
| 12 | Reading the study of thesis with supervisor | Thesis preparation and reading |
| 13 | Reading the study of thesis with supervisor | Thesis preparation and reading |
| 14 | Reading the study of thesis with supervisor | Thesis preparation and reading |
| 15 | Reading the study of thesis with supervisor | Thesis preparation and reading |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | American Psychological Association-APA (2013). Publication manual (8th ed.). Washington, DC: American Psychological Association. | |
| 2 | Üretim Yönetimi ve Pazarlama ile ilgili literatür | |
| Required Course instruments and materials | ||
| Books and articles related to Production Management and Marketing | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | |||
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | 16 | 2 | 100 |
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | |||
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 4 | 14 | 56 |
| Outside Class | |||
| a) Reading | 10 | 8 | 80 |
| b) Search in internet/Library | 5 | 8 | 40 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 2 | 5 | 10 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 0 | ||
| mid-term exam | 0 | ||
| Own study for final exam | 0 | ||
| final exam | 0 | ||
| 0 | |||
| 0 | |||
| Total work load; | 186 | ||