Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | KAMU POLİTİKASI VE İŞLETMECİLİĞİ (YL) (TEZLİ) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | MUSTAFA ÜNSALAN (mustafaunsalan@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to provide knowledge and skills for nonprofit enterprises and marketing phenomenon. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can define non-profit organizations. |
PO-3 Gains knowledge about management types such as strategic management, crisis management and risk management, PO-5 Gain the ability of scientific research on its own, PO-7 Analyze elements of political and administrative systems and design institutional systems based on these elements; have the ability to activate the process of decision making and co-ordination mechanisms which are effective in the process of institutionalization, |
Examination Presentation |
| LO-2 | Can explain marketing phenomenon in non-profit organizations. |
PO-3 Gains knowledge about management types such as strategic management, crisis management and risk management, PO-5 Gain the ability of scientific research on its own, PO-7 Analyze elements of political and administrative systems and design institutional systems based on these elements; have the ability to activate the process of decision making and co-ordination mechanisms which are effective in the process of institutionalization, |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| A conceptual overview of non-profit organizations, the problems faced by non-profit organizations, marketing and market orientation for these organizations, understanding the market and consumers, product and value presentation, price, promotion and distribution decisions | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Conceptual overview | Lecture, question and answer. |
| 2 | Problems of non-profit organizations, the benefits and necessity of marketing, problems encountered in marketing and market orientation | Lecture, question and answer. |
| 3 | Strategic marketing planning in non-profit organizations | Lecture, question and answer. |
| 4 | Creating marketing strategies | Lecture, question and answer. |
| 5 | Marketing mix and value presentation: Product decisions | Lecture, question and answer. |
| 6 | Price and pricing decisions | Lecture, question and answer. |
| 7 | Distribution decisions | Lecture, question and answer. |
| 8 | mid-term exam | |
| 9 | Promotion decisions: Advertising | Lecture, question and answer. |
| 10 | Public relations and sales promotion | Lecture, question and answer. |
| 11 | Personal sales and new media usage | Lecture, question and answer. |
| 12 | Seminar | Lecture, question and answer, individual study. |
| 13 | Seminar | Lecture, question and answer, individual study. |
| 14 | Seminar | Lecture, question and answer, individual study. |
| 15 | Seminar | Lecture, question and answer, individual study. |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Oyman, Mine( 2013), Kar Amacı gütmeyen organizasyonlar için pazarlama, Detay yay., Ankara | |
| 2 | Kotler, Philip veLee Nancy (2007), Kamu Sektöründe Pazarlama, Çev: Zeynep Kökkaya Chalar, MediaCat yay., İstanbul. | |
| Required Course instruments and materials | ||
| Course book and projection, articles. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 15 | 45 |
| Outside Class | |||
| a) Reading | 2 | 12 | 24 |
| b) Search in internet/Library | 3 | 10 | 30 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 5 | 5 | 25 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 4 | 6 | 24 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 5 | 20 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 170 | ||