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Year/Semester of Study | 2 / Fall Semester | ||||
Level of Course | 2nd Cycle Degree Programme | ||||
Type of Course | Optional | ||||
Department | KAMU POLİTİKASI VE İŞLETMECİLİĞİ (YL) (TEZSİZ) | ||||
Pre-requisities and Co-requisites | None | ||||
Mode of Delivery | Face to Face | ||||
Teaching Period | 14 Weeks | ||||
Name of Lecturer | MUSTAFA ÜNSALAN (mustafaunsalan@nevsehir.edu.tr) | ||||
Name of Lecturer(s) | |||||
Language of Instruction | Turkish | ||||
Work Placement(s) | None | ||||
Objectives of the Course | |||||
The aim of this course is to provide knowledge and skills for nonprofit enterprises and marketing phenomenon. |
Learning Outcomes | PO | MME | |
The students who succeeded in this course: | |||
LO-1 | Can define non-profit organizations. |
PO-3 Gains knowledge about management types such as strategic management, crisis management and risk management, PO-5 Gain the ability of scientific research on its own, PO-7 Analyze elements of political and administrative systems and design institutional systems based on these elements; have the ability to activate the process of decision making and co-ordination mechanisms which are effective in the process of institutionalization, |
Examination Presentation |
LO-2 | Can explain marketing phenomenon in non-profit organizations |
PO-3 Gains knowledge about management types such as strategic management, crisis management and risk management, PO-5 Gain the ability of scientific research on its own, PO-7 Analyze elements of political and administrative systems and design institutional systems based on these elements; have the ability to activate the process of decision making and co-ordination mechanisms which are effective in the process of institutionalization, |
Examination Presentation |
PO: Programme Outcomes MME:Method of measurement & Evaluation |
Course Contents | ||
A conceptual overview of non-profit organizations, the problems faced by non-profit organizations, marketing and market orientation for these organizations, understanding the market and consumers, product and value presentation, price, promotion and distribution decisions. | ||
Weekly Course Content | ||
Week | Subject | Learning Activities and Teaching Methods |
1 | Conceptual overview | Lecture, question and answer. |
2 | Problems of non-profit organizations, the benefits and necessity of marketing, problems encountered in marketing and market orientation | Lecture, question and answer |
3 | Strategic marketing planning in non-profit organizations | Lecture, question and answer |
4 | Creating marketing strategies | Lecture, question and answer |
5 | Marketing mix and value presentation: Product decisions | Lecture, question and answer |
6 | Price and pricing decisions | Lecture, question and answer |
7 | Distribution decisions | Lecture, question and answer |
8 | mid-term exam | |
9 | Promotion decisions: Advertising | Lecture, question and answer |
10 | Public relations and sales promotion | Lecture, question and answer |
11 | Personal sales and new media usage | Lecture, question and answer |
12 | Seminar | Lecture, question and answer, individual study. |
13 | Seminar | Lecture, question and answer, individual study. |
14 | Seminar | Lecture, question and answer, individual study. |
15 | Seminar | Lecture, question and answer, individual study. |
16 | final exam | |
Recommend Course Book / Supplementary Book/Reading | ||
1 | Oyman, Mine( 2013), Kar Amacı gütmeyen organizasyonlar için pazarlama, Detay yay., Ankara | |
2 | Kotler, Philip veLee Nancy (2007), Kamu Sektöründe Pazarlama, Çev: Zeynep Kökkaya Chalar, MediaCat yay., İstanbul. | |
Required Course instruments and materials | ||
Course book and projection, articles. |
Assessment Methods | |||
Type of Assessment | Week | Hours | Weight(%) |
mid-term exam | 8 | 1 | 40 |
Other assessment methods | |||
1.Oral Examination | |||
2.Quiz | |||
3.Laboratory exam | |||
4.Presentation | |||
5.Report | |||
6.Workshop | |||
7.Performance Project | |||
8.Term Paper | |||
9.Project | |||
final exam | 16 | 60 |
Student Work Load | |||
Type of Work | Weekly Hours | Number of Weeks | Work Load |
Weekly Course Hours (Theoretical+Practice) | 3 | 15 | 45 |
Outside Class | |||
a) Reading | 3 | 12 | 36 |
b) Search in internet/Library | 3 | 8 | 24 |
c) Performance Project | 0 | ||
d) Prepare a workshop/Presentation/Report | 4 | 5 | 20 |
e) Term paper/Project | 0 | ||
Oral Examination | 0 | ||
Quiz | 0 | ||
Laboratory exam | 0 | ||
Own study for mid-term exam | 4 | 6 | 24 |
mid-term exam | 1 | 1 | 1 |
Own study for final exam | 4 | 5 | 20 |
final exam | 1 | 1 | 1 |
0 | |||
0 | |||
Total work load; | 171 |