Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

FACULTY OF FINE ARTS / GİT314 - VISUAL COMMUNICATION DESIGN

Code: GİT314 Course Title: ECONOMY POLICY OF THE MEDIA Theoretical+Practice: 2+0 ECTS: 2
Year/Semester of Study 3 / Fall Semester
Level of Course 1st Cycle Degree Programme
Type of Course Optional
Department VISUAL COMMUNICATION DESIGN
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer SELÇUK ULUTAŞ (selcukulutas@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
In this course, the basic concepts of political economy will be discussed. The aim of this course is to analyze the production, distribution and consumption of media content with an economic policy approach and to explain how the political approach is applied to media studies.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Students will be able to explain the historical background and difference of the concept of critical political economy in parallel with the development of capitalism. PO-2 Students will be able to describe the concepts, thoughts, cases and problems related to the field and perceive them as multi-dimensional.
PO-4 Students has the technological and theoretical knowledge, equipment and aesthetic awareness about the field.
 		Examination
LO-2 Students and their media policy framework in Turkey shaped structural changes in media content may interpret the critical political economy approach axis. PO-7 Students will be able to know the change and development processes of media from past to present and transfer what they know to current problems.
 		Examination
LO-3 Students will have information about media industry and new communication technologies. PO-20 Develop the strategies that define the media, communication and art processes as theoretically.
 		Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
Basic concepts of economics and politics, political economy, relations with economics and politics fields, discussion of concepts and approaches of political economy of media, questioning of journalism in the context of New Media and Alternative Media
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Introduction to the course Naration, Question and Answer
2 Discussion of the question m What is political economy? “ Naration, Question and Answer
3 Discussion of the question m What is political economy? “ Naration, Question and Answer
4 Explaining the historical basis of political economy Naration, Question and Answer
5 Explanation of the concepts of classical political economy Naration, Question and Answer
6 Addressing the relation of political economy with economics and politics Naration, Question and Answer
7 Transferring the characteristics of critical political economy Naration, Question and Answer
8 mid-term exam
9 Evaluation of cultural studies in line with economic policy perspective Naration, Question and Answer
10 Discussion of concepts and approaches in political economy of media Naration, Question and Answer
11 Discussion of concepts and approaches in political economy of media Naration, Question and Answer
12 Discussion of property and control problems in the field of media and communication Naration, Question and Answer
13 Transferring the political economy of media in news production process Naration, Question and Answer
14 Inquiries about journalism in the context of New Media and Alternative Media Naration, Question and Answer
15 Evaluation Naration, Question and Answer
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Arın, T. (1994) “Altyapı Hizmetlerinde Teknolojik Değişme, Özel Sermaye ve Metalaşma Biçimleri”, Dünü ve Bugünüyle Toplum ve Ekonomi, Sayı: 6 (Mayıs) 5-67.
2 Garnham, N. (2001) "Bir Kültürel Materyalizm Teorisine Doğru", çev. S. Çelenk, Praksis:4, 126-143.
3 Marx, Karl [1859] (1993) Ekonomi Politiğin Eleştirisine Katkı, çev. S. Belli, Ankara: Sol (5. Baski)
4 Adam Smith, Ulusların Zenginliği, Yeni Alan yayıncılık, 2003
Required Course instruments and materials
Textbook, Notes, Slides, Computer

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 2 14 28
Outside Class
       a) Reading 1 14 14
       b) Search in internet/Library 0
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 1 8 8
mid-term exam 1 1 1
Own study for final exam 1 8 8
final exam 1 1 1
0
0
Total work load; 60