Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | VISUAL COMMUNICATION DESIGN | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | SELÇUK ULUTAŞ (selcukulutas@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Advertising and public relations strategies in the media's place, importance, the main acteristics of advertising media, media planning principles, the basic concepts are explained.Adhering to the budget given the knowledge about how to prepare the media plan is intended to be. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Students will be able to explain the working order and operation of media |
PO-2 Students will be able to describe the concepts, thoughts, cases and problems related to the field and perceive them as multi-dimensional. PO-4 Students has the technological and theoretical knowledge, equipment and aesthetic awareness about the field. PO-7 Students will be able to know the change and development processes of media from past to present and transfer what they know to current problems. PO-20 Develop the strategies that define the media, communication and art processes as theoretically. |
Examination |
| LO-2 | Students can develop media and social media strategies |
PO-2 Students will be able to describe the concepts, thoughts, cases and problems related to the field and perceive them as multi-dimensional. PO-4 Students has the technological and theoretical knowledge, equipment and aesthetic awareness about the field. PO-7 Students will be able to know the change and development processes of media from past to present and transfer what they know to current problems. PO-22 Students develop strategies for target audience, product / service and market-oriented communication. PO-24 Visual Communication Design adapts to what they have learned and gained in the department education process. PO-26 Interdisciplinary and interdisciplinary cooperation. |
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| LO-3 | Can use social media communication methods. |
PO-6 Students will be able to know the change and development processes of graphic design discipline from past to present and transfer what they know to current problems. PO-11 Students will have the ability to comprehend the visual language and differences of art and design and aesthetic sensitivity and to reflect on their designs. PO-14 Know advertising campaign process and develop visual applications PO-26 Interdisciplinary and interdisciplinary cooperation. |
Examination Term Paper Practice Exam |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Working order and operation of media; the application techniques of public relations in the media; creation and quantification of media objectives; press conferences and press trips; planning media in marketing and promotion; media strategy during crisis and media planning in crisis; advertising, publicity and media; media planning and ethical values ??are included in the course. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Meet and talk on the media plan | Lesson plan topics listed under the heading of multimedia tools used by the instructor will be transferred to the students. Student-centered approach adopted in the lesson teaching students to actively participate in the course is intended. During the course application, exercises and case studies will be examined. |
| 2 | What is the media planning | Lesson plan topics listed under the heading of multimedia tools used by the instructor will be transferred to the students. Student-centered approach adopted in the lesson teaching students to actively participate in the course is intended. During the course application, exercises and case studies will be examined. |
| 3 | Media, Advertising and Consumer Relations | Lesson plan topics listed under the heading of multimedia tools used by the instructor will be transferred to the students. Student-centered approach adopted in the lesson teaching students to actively participate in the course is intended. During the course application, exercises and case studies will be examined. |
| 4 | Media Research and Planning Process | Lesson plan topics listed under the heading of multimedia tools used by the instructor will be transferred to the students. Student-centered approach adopted in the lesson teaching students to actively participate in the course is intended. During the course application, exercises and case studies will be examined. |
| 5 | Media planning activities | Lesson plan topics listed under the heading of multimedia tools used by the instructor will be transferred to the students. Student-centered approach adopted in the lesson teaching students to actively participate in the course is intended. During the course application, exercises and case studies will be examined. |
| 6 | Measurement and Evaluation in Media (Raiting, Tvr) | Lesson plan topics listed under the heading of multimedia tools used by the instructor will be transferred to the students. Student-centered approach adopted in the lesson teaching students to actively participate in the course is intended. During the course application, exercises and case studies will be examined. |
| 7 | Media Measurement and Evaluation (Share, Ats, GPRS, Ots et al) | Lesson plan topics listed under the heading of multimedia tools used by the instructor will be transferred to the students. Student-centered approach adopted in the lesson teaching students to actively participate in the course is intended. During the course application, exercises and case studies will be examined. |
| 8 | mid-term exam | |
| 9 | Configuring the Media and Marketing Strategy | Lesson plan topics listed under the heading of multimedia tools used by the instructor will be transferred to the students. Student-centered approach adopted in the lesson teaching students to actively participate in the course is intended. During the course application, exercises and case studies will be examined. |
| 10 | Access, Frequency Calendaring | Lesson plan topics listed under the heading of multimedia tools used by the instructor will be transferred to the students. Student-centered approach adopted in the lesson teaching students to actively participate in the course is intended. During the course application, exercises and case studies will be examined. |
| 11 | Media to be used when planning media. The choice of media and the factors to be considered | Lesson plan topics listed under the heading of multimedia tools used by the instructor will be transferred to the students. Student-centered approach adopted in the lesson teaching students to actively participate in the course is intended. During the course application, exercises and case studies will be examined. |
| 12 | Media buying cost problems, Budget | Lesson plan topics listed under the heading of multimedia tools used by the instructor will be transferred to the students. Student-centered approach adopted in the lesson teaching students to actively participate in the course is intended. During the course application, exercises and case studies will be examined. |
| 13 | Creating a plan write and present | Lesson plan topics listed under the heading of multimedia tools used by the instructor will be transferred to the students. Student-centered approach adopted in the lesson teaching students to actively participate in the course is intended. During the course application, exercises and case studies will be examined. |
| 14 | Media planning examples to be discussed | Lesson plan topics listed under the heading of multimedia tools used by the instructor will be transferred to the students. Student-centered approach adopted in the lesson teaching students to actively participate in the course is intended. During the course application, exercises and case studies will be examined. |
| 15 | Media planning examples to be discussed | Lesson plan topics listed under the heading of multimedia tools used by the instructor will be transferred to the students. Student-centered approach adopted in the lesson teaching students to actively participate in the course is intended. During the course application, exercises and case studies will be examined. |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Medya Planı Nasıl Hazırlanır? Jack Z. Sissors& Roger B. Baron, Mediacat, | |
| 2 | Suher Hasan Kemal ve ark., Medya Planlama, Açıköğretim Fakültesi Yayınları, Eskişehir. | |
| Required Course instruments and materials | ||
| Computer, projection, lecture notes. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 1 | 14 | 14 |
| b) Search in internet/Library | 0 | ||
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 1 | 8 | 8 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 1 | 8 | 8 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 60 | ||