Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 3 / Fall Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | VISUAL COMMUNICATION DESIGN | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | SELÇUK ULUTAŞ (selcukulutas@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Students who are taking this course will study; corporate strategy, corporate culture, corporate personality, corporate identity concepts and will be able to practice them in the sector. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Students will be able to explain the concepts of corporate identity. |
PO-2 Students will be able to describe the concepts, thoughts, cases and problems related to the field and perceive them as multi-dimensional. PO-4 Students has the technological and theoretical knowledge, equipment and aesthetic awareness about the field. |
Examination Practice Exam |
| LO-2 | Students can design corporate identity. |
PO-18 Students use existing computer technologies in the area of ??interest. PO-21 Produces original ideas and solutions according to the requirements of a given project. PO-23 Students produce designs using all kinds of visual media, from freehand drawing to computer graphics. PO-25 Basic knowledge of artistic applications and designs |
Examination Performance Project Term Paper Practice Exam |
| LO-3 | Students can make logo and emblem designs. |
PO-18 Students use existing computer technologies in the area of ??interest. PO-21 Produces original ideas and solutions according to the requirements of a given project. PO-23 Students produce designs using all kinds of visual media, from freehand drawing to computer graphics. PO-24 Visual Communication Design adapts to what they have learned and gained in the department education process. |
Examination Performance Project Term Paper Practice Exam |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Corporate strategy, corporate culture, corporate personality and corporate identity concepts and practices about the sector. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Information about the course content | Corporate identity concept, overview. |
| 2 | Information about the course content | Corporate identity concept and corporate image concept. |
| 3 | Information about the course content | Corporate identity concept and corporate image concept. |
| 4 | Information about the course content | Corporate strategy and corporate culture concepts and their relationship with each other. |
| 5 | Information about the course content | Corporate strategy and corporate culture concepts and their relationship with each other. |
| 6 | Information about the course content | Corporate identity and corporate identity concepts and their relationship with each other. |
| 7 | Information about the course content | Corporate identity and corporate identity concepts and their relationship with each other. |
| 8 | mid-term exam | |
| 9 | Information about the course content | Types of corporate identity and historical development of corporate identity. |
| 10 | Information about the course content | Visual identity components of an organization (name of the company, logo and symbols, color, corporate slogans, letter-type character). |
| 11 | Information about the course content | Visual identity components of an organization (name of the company, logo and symbols, color, corporate slogans, letter-type character). |
| 12 | Information about the course content | Visual identity components of an organization (name of the company, logo and symbols, color, corporate slogans, letter-type character).... |
| 13 | Information about the course content | Practices |
| 14 | Information about the course content | Practices |
| 15 | Information about the course content | Practices |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| Required Course instruments and materials | ||
| Textbook, Notes, Slides, Computer | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | 15 | 1 | 20 |
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 40 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 4 | 14 | 56 |
| Outside Class | |||
| a) Reading | 0 | ||
| b) Search in internet/Library | 0 | ||
| c) Performance Project | 2 | 11 | 22 |
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 8 | 16 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 8 | 24 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 120 | ||