Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Spring Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | PUBLIC RELATIONS AND PUBLICITY | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | RIZA GÜNAYDIN (rzgnydn@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | NEŞE ACAR, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to make students aware of the effects of media on social, cultural and economic life. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can understand the importance of media in society. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. |
Examination |
| LO-2 | Can comprehend the effect of media messages. |
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that. PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity. |
Examination |
| LO-3 | Can critically view media messages. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. |
Examination |
| LO-4 | Can analyze the media. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Definition, history, approaches and media tools of media literacy | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introduction: What is Media Literacy? | Lecture, Discussion, Question and Answer |
| 2 | Basic Approaches of Media Literacy | Lecture, Discussion, Question and Answer |
| 3 | Semiotics | Lecture, Discussion, Question and Answer |
| 4 | Communication - Communication Process | Lecture, Discussion, Question and Answer |
| 5 | Mass Communication | Lecture, Discussion, Question and Answer |
| 6 | Media and Society | Lecture, Discussion, Question and Answer |
| 7 | Newspaper and Magazine | Lecture, Discussion, Question and Answer |
| 8 | mid-term exam | |
| 9 | Cinema | Lecture, Discussion, Question and Answer |
| 10 | Television | Lecture, Discussion, Question and Answer |
| 11 | Radio | Lecture, Discussion, Question and Answer |
| 12 | Internet | Lecture, Discussion, Question and Answer |
| 13 | Advertising | Lecture, Discussion, Question and Answer |
| 14 | Student works | Lecture, Discussion, Question and Answer |
| 15 | Student works | Lecture, Discussion, Question and Answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Atatürk, Ü. (2021). Medya okuryazarlığı. Erzurum: Atatürk Üniversitesi Yayını. | |
| 2 | Türkoğlu, N., Cinman Şimşek, M. (2007). Medya okuryazarlığı. İstanbul: Kalemus Yayıncılık. | |
| Required Course instruments and materials | ||
| Book, Computer, Projection, Audio and Visual Documents. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 3 | 5 | 15 |
| b) Search in internet/Library | 3 | 5 | 15 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 5 | 15 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 5 | 15 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||