Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

VOCATIONAL SCHOOL OF NEVŞEHİR / HİT201 - PUBLIC RELATIONS AND PUBLICITY

Code: HİT201 Course Title: PUBLIC RELATIONS CAMPAIGNS Theoretical+Practice: 2+1 ECTS: 3
Year/Semester of Study 2 / Fall Semester
Level of Course Short Cycle Degree Programme
Type of Course Compulsory
Department PUBLIC RELATIONS AND PUBLICITY
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer AYNUR KARAKOÇ (a.karakoc@nevsehir.edu.tr)
Name of Lecturer(s) NEŞE ACAR, AYNUR KARAKOÇ,
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
The aim of this course is to inform students about public relations campaigns and develop their skills in conducting campaigns.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Can recognize the sector PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity.
PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that.
PO-6 Work effectively both independently and with the others.
PO-8 Have strong communicative skills and accommodate easily adapt to teamwork.
 		Examination
Presentation
LO-2 Can see public relations practices PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity.
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally.
 		Examination
Presentation
LO-3 Analyze case studies PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills.
PO-4 Prepare reports regarding their tasks apart from their own in extraordinary.
PO-14 Easily apply the theoretical and practical knowledge obtained from school.
PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector.
Examination
Presentation
LO-4 Can team work PO-8 Have strong communicative skills and accommodate easily adapt to teamwork.
PO-9 Communicate efficiently and positively with their juniors and seniors.
PO-12 Assist colleagues contribute to junior’s developments through continued education.
PO-13 Respect seniors and complete the assigned tasks fully; create their personal solutions in case of crisis.
 		Examination
Presentation
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
Planning of public relations campaigns, campaign design
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Campaign and corporate goal Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study,
2 Campaign types Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study,
3 Planning of Public Relations Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study,
4 Planning process stages of Public Relations Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study,
5 Sponsorship planning Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study,
6 Crisis communication planning Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study,
7 Public relations campaign planning for marketing Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study,
8 mid-term exam
9 Corporate identity campaigns Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study,
10 Reputation management planning Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study,
11 In-house communication planning Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study,
12 Homework presentations Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study,
13 Homework presentations Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study,
14 Homework presentations Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study,
15 An overview Lecture, Discussion, Question & Answer, Observation, Demonstration, Drill - Practice, Case Study,
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Atatürk Üniversitesi Açık Öğretim Fakültesi. Halkla ilişkiler kampanyaları. Erzurum.2014
2 Ceyda, A. Teorik ve uygulamalı halkla ilişkiler kampanyaları. Media Cat Yayınları.
3 Ebru Güzelcik, U. (2005). Stratejik halkla ilişkiler uygulamaları. İstanbul:Birsen Yayınları.
4 İnci Çınarlı. Stratejik iletişim yönetimi. İstanbul: Beta Yayınları.
5 Peltekoğlu Filiz Balta. (2014). Halkla ilişkiler nedir?. İstanbul: Beta Yayını.
Required Course instruments and materials
Book, Computer, Projection, Audio and Visual Documents.

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 2 4 8
       b) Search in internet/Library 2 4 8
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 2 5 10
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 2 5 10
mid-term exam 1 1 1
Own study for final exam 2 5 10
final exam 1 1 1
0
0
Total work load; 90