Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

VOCATIONAL SCHOOL OF NEVŞEHİR / BYS121 - OFFICE SERVICES AND SECRETARIAT

Code: BYS121 Course Title: MEDIA LITERACY Theoretical+Practice: 2+0 ECTS: 3
Year/Semester of Study 1 / Fall Semester
Level of Course Short Cycle Degree Programme
Type of Course Optional
Department OFFICE SERVICES AND SECRETARIAT
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer BARIŞ İBRAHİM DİLEK (bdilek@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
While media literacy aims to transform the passive relationship of the individual with the mass media into an active state, it aims to strengthen the critical perspective and develop new individual discourses that provide the ability to challenge the specialized structure and traditions of commercial media culture. This course, which brings critical thinking on media texts, aims to increase students' critical approaches in both production and consumption phases of their project work.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Can able to turn media literacy into an active state PO-5 Skills for self development and Ability to have knowledge of quality and total quality management.
PO-10 Being independent, using initiative and creative ability
PO-11 Ability to follow national and international contemporary matters
Examination
Oral Examination
Quiz
LO-2 Can ability to oppose the specialized structure and traditions of commercial media culture PO-5 Skills for self development and Ability to have knowledge of quality and total quality management.
PO-11 Ability to follow national and international contemporary matters
Examination
Oral Examination
Quiz
LO-3 Can providing strengthening of critical view and developing new individual discourses PO-5 Skills for self development and Ability to have knowledge of quality and total quality management.
PO-11 Ability to follow national and international contemporary matters
Examination
Oral Examination
Quiz
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
The cases and events examined in the course of Media Literacy course, students, print media, television, radio, multi-media tools and so on. use of the media for different purposes and at the same time create and distribute their own media messages and media.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Course Description: Scope, Rationale, Importance, Rules and Obligations. Lectures / Questions - Answers
2 Traditional Literacy, 21st Century Literacy, Media Literacy and Visual Literacy Features and Principles Lectures / Questions - Answers
3 Content and Basic Skills of Media Literacy Lectures / Questions - Answers
4 Basic Principles of Media Literacy - Image and Power of Image Lectures / Questions - Answers
5 Studies on Media Literacy in Europe - USA and the World and Historical Process Lectures / Questions - Answers
6 Ability to evaluate and produce visual - written and audio media outputs Lectures / Questions - Answers
7 Review media texts Lectures / Questions - Answers
8 mid-term exam
9 Discussing Key Contents in Media Literacy with Case Studies Lectures / Questions - Answers
10 Media Literacy and Social Values Analysis in Media Texts Lectures / Questions - Answers
11 Media Literacy and News Analysis Lectures / Questions - Answers
12 Media Literacy and Advertising Analysis Lectures / Questions - Answers
13 Media Literacy and Advertising Analysis Lectures / Questions - Answers
14 Media Literacy and Internet Lectures / Questions - Answers
15 Media Literacy and Subliminal Message Transfer in Media Texts Lectures / Questions - Answers
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Taskiran, N. O. (2007). Medya okuryazarligina giris [Introduction to media literacy]. Beta Basin Yayinevi, Istanbul.
Required Course instruments and materials
Lecture Notes

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 2 14 28
Outside Class
       a) Reading 3 8 24
       b) Search in internet/Library 3 8 24
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 3 2 6
mid-term exam 1 1 1
Own study for final exam 3 2 6
final exam 1 1 1
0
0
Total work load; 90