Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

INSTITUTE OF SOCIAL SCIENCES / GİT 505 - VISUAL COMMUNICATION AND DESIGN (MASTER)

Code: GİT 505 Course Title: SEMİOLOGY IN VISUAL DISCIPLINES Theoretical+Practice: 3+0 ECTS: 6
Year/Semester of Study 1 / Fall Semester
Level of Course 2nd Cycle Degree Programme
Type of Course Optional
Department VISUAL COMMUNICATION AND DESIGN (MASTER)
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer FATİH ÖZDEMİR (fatihozdemir@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
To discuss the basic concepts and theories of semiotics. To ensure that the student develops the ability to interpret the signs on symbols and symbols. To develop the ability to interpret the indicators related to the field of visual communication design. To gain the ability to create a design by using semiotics in the design process.

Learning Outcomes PO MME
The students who succeeded in this course:
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
Basic theories of visual reading and aesthetics. Application examples of semiology in design and visual arts. Analysis examples.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 mid-term exam
2 final exam
Recommend Course Book / Supplementary Book/Reading
1 Göstergebilim Pierre Guiraud
2 Görsel Göstergebilim - V. Doğan Günay
3 Fatma Erkman-Akerson, Göstergebilime Giriş
4 GÖRSEL İMGELERİN BİLİNÇALTI Psikanalitik ve Göstergebilimsel Yaklaşım - F. Neşe Kaplan, Ali Barış Kaplan
Required Course instruments and materials

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation 1 1 50
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 1 1 50

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 6 14 84
       b) Search in internet/Library 4 10 40
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 5 2 10
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 0
mid-term exam 0
Own study for final exam 0
final exam 1 1 1
0
0
Total work load; 177