Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

VOCATIONAL SCHOOL OF NEVŞEHİR / HİT231 - PUBLIC RELATIONS AND PUBLICITY

Code: HİT231 Course Title: NEW COMMUNICATION TECHNOLOGIES Theoretical+Practice: 2+0 ECTS: 3
Year/Semester of Study 2 / Fall Semester
Level of Course Short Cycle Degree Programme
Type of Course Compulsory
Department PUBLIC RELATIONS AND PUBLICITY
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer RIZA GÜNAYDIN (rzgnydn@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
Our age reflects the feature of a time period in which the world is reduced to the logic of a global village with the interaction of technology and communication phenomena, enabling the information to reach large masses or the people to reach the information they want instantly. The environments that provide this are called communication technologies in short. The most advanced version of communication technologies is called new communication technologies. The aim of this course is to create a perspective that can describe this digital world we live in and its features and information networks.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 In it you can digitally record and identify. PO-
LO-2 Can explain the connection between communication and new communication concepts. PO-
LO-3 Can express the possibilities and limitations of new communication technologies. PO-
LO-4 Can define the concepts of interactive television, digital radio and e-broadcasting. PO-
LO-5 Can explain the internet in terms of social media, mobile life and corporate applications. PO-
LO-6 Can define the developments in internet technology. PO-
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
Within the scope of this course; As History and Concept, New Communication Technologies, Interactive Television, Digital Radio, E-Broadcasting, Internet and Corporate Communication, Web 2.0 and After, Social Media, Mobile Life will be explained.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 New Communication Technologies as History and Concept Lecture, Discussion, Question & Answer
2 New Communication Technologies as History and Concept Lecture, Discussion, Question & Answer
3 Interactive Television Lecture, Discussion, Question & Answer
4 Interactive Television Lecture, Discussion, Question & Answer
5 Digital Radio Lecture, Discussion, Question & Answer
6 E-Publishing Lecture, Discussion, Question & Answer
7 E-Publishing Lecture, Discussion, Question & Answer
8 mid-term exam
9 Internet and Corporate Communications Lecture, Discussion, Question & Answer
10 Web 2.0 and Later Lecture, Discussion, Question & Answer
11 Web 2.0 and Later Lecture, Discussion, Question & Answer
12 Social media Lecture, Discussion, Question & Answer
13 Social media Lecture, Discussion, Question & Answer
14 Social media Lecture, Discussion, Question & Answer
15 Mobile Life Lecture, Discussion, Question & Answer
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Demir, M. (2014). Yeni medya üzerine. Konya: Literatürk Yayınları.
2 Yüzer, T. V., Mutlu, M. E. (2013). Yeni iletişim teknolojileri. Eskişehir: Anadolu Üniversitesi Yayınları.
Required Course instruments and materials
projection, cd, book

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 2 14 28
Outside Class
       a) Reading 3 6 18
       b) Search in internet/Library 2 6 12
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 3 5 15
mid-term exam 1 1 1
Own study for final exam 3 5 15
final exam 1 1 1
0
0
Total work load; 90