Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | MEDICAL DOCUMENTATION AND SECRETARY (DISTANCE TEACHING) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | ÖMER AKÇAYIR (omerakcayir@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | ZEYNEP ÜNAL, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| In this course, students will be able to comprehend the concept of public relations, which has an important place in the creation and maintenance of health institutions and their professional image and reputation, its relations with other fields, its place and importance in the organization; It is aimed to understand the place and importance of public relations in the conduct of their profession, to gain knowledge and skills to plan and implement various public relations activities. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Will be able to define the concept of Public Relations, its organization and activities. |
PO-3 The Person works individually and as a team member, using the basic knowledge she has in the Person Area PO-6 Interprets and evaluates data by using the basic knowledge and skills acquired in the field, defines and analyzes problems and takes part in studies planned for solution. PO-9 Evaluates the basic level of knowledge and skills acquired in the field with a critical approach |
Examination |
| LO-2 | Will be able to develop organizational skills on issues such as conducting relations with the press, activities for the promotion of institutions/professions, and sponsorship transactions. |
PO-6 Interprets and evaluates data by using the basic knowledge and skills acquired in the field, defines and analyzes problems and takes part in studies planned for solution. PO-7 When faced with unforeseen situations in the field, it produces solutions by using its basic knowledge. PO-12 Acts in accordance with the laws, regulations and regulations regarding its duties, rights and responsibilities in the field and develops solutions by considering professional and ethical values. PO-15 Have theoretical and applied knowledge in the field |
Examination |
| LO-3 | Will be able to understand the importance of corporate image by recognizing internal and external public relations activities in health institutions. |
PO-3 The Person works individually and as a team member, using the basic knowledge she has in the Person Area PO-17 Have knowledge about ethical principles and rules in the field |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| The concept of public relations, the development and adoption of public relations, public relations methods, basic principles in public relations, tools used in public relations, relations with the press in public relations, the public and the target audience in public relations, the place of public relations in the health organization, public relations campaigns, social work in business life. rules of conduct and protocol. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Course Introduction, Definition of Public Relations, Scope and Content of Public Relations, Development of Public Relations | lecture, question and answer |
| 2 | The reasons that reveal the need for Public Relations in Health Institutions and the importance of Public Relations in Health Institutions | Discussion, Lecture |
| 3 | Concepts close to Public Relations; Public Relations and Communication | Discussion, Lecture |
| 4 | Concepts close to Public Relations; Colors, emblem, logo, slogan etc. | Lecture, question and answer, case study |
| 5 | Concepts Close to Public Relations; Public Relations and Advertising, | lecture, question and answer |
| 6 | Public Relations and Marketing, Public Relations and Promotion, Public Relations and Propaganda | lecture, question and answer |
| 7 | Organization of Public Relations in Health Institutions, structuring of Public Relations departments | Discussion, Lecture |
| 8 | mid-term exam | |
| 9 | Target audience in public relations in health institutions, definition of target audience | Discussion and Narration Method |
| 10 | Relations with Media in Public Relations in Health Institutions, Effective media management, monitoring and media selection | Lecture, question and answer, discussion |
| 11 | Internal public relations in Health Institutions, Application areas. Definition and determination of the internal target audience | Discussion, Lecture |
| 12 | Tools and Methods Used in Public Relations | Discussion, Lecture |
| 13 | The characteristics, duties and responsibilities of people who will work in the field of Public Relations in health institutions | lecture, question and answer |
| 14 | Case Study | Case Study Method |
| 15 | General Evaluation | Question and answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Tengilimoğlu, D. Sağlık Kuruluşlarında Halkla İlişkiler. Gazi Kitabevi. 2001. | |
| 2 | Anadolu Üniversitesi Yayınları, Halkla İlişkiler, 2022. (04.09.2022 tarihinde https://ets.anadolu.edu.tr/storage/nfs/HIT102U/ebook/HIT102U-13V6S1-8-0-1-SV1-ebook.pdf adresinden ulaşılmıştır) | |
| 3 | İstanbul Üniversitesi Yayınları, Halkla İlişkiler Uygulamaları, 2022. (04.09.2022 tarihinde http://auzefkitap.istanbul.edu.tr/kitap/halklailiskilervetanitim_ue/halklailiskileruygulamalari.pdf adresinden ulaşılmıştır) | |
| Required Course instruments and materials | ||
| Textbooks and supplementary books, publications, computer | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 20 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 80 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 0 | ||
| b) Search in internet/Library | 0 | ||
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 1 | 20 | 20 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 1 | 40 | 40 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||