Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 3rd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TOURISM GUIDING (PHD) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | İBRAHİM AKIN ÖZEN (akin@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | İBRAHİM AKIN ÖZEN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to examine electronic applications in terms of destination marketing. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | It transforms the data collected from the destination into information. |
PO-2 Develops creative and practical solutions for current issues and problems in the field of tourism guidance. PO-4 Has advanced knowledge of quantitative and qualitative research methods. PO-7 Plans, conducts, analyzes and reports a scientific research PO-8 Has expert knowledge about theories, facts, concepts and principles in the field. |
Examination Presentation |
| LO-2 | Evaluates Destination Information Management Systems (DBYS) in terms of destination marketing. |
PO-2 Develops creative and practical solutions for current issues and problems in the field of tourism guidance. PO-3 Demonstrates leadership in solving industry-related problems PO-4 Has advanced knowledge of quantitative and qualitative research methods. PO-5 Has detailed information about statistical analysis types. PO-7 Plans, conducts, analyzes and reports a scientific research |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| The importance and content of destination information management systems in destination management will be examined. Data and text mining applications for the use of data obtained from visitors before, during and after the trip in destination marketing and management will be examined. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Basic concepts of Information Management Systems. | |
| 2 | Determining the presentation topics of the students in accordance with the content of the course. | |
| 3 | Information management systems | |
| 4 | Information management system in destination management | |
| 5 | Information management system in destination marketing | |
| 6 | Data collection tools at destinations | |
| 7 | Data collection tools on touristic products in the destination. | |
| 8 | mid-term exam | |
| 9 | Data Mining in destination marketing. | |
| 10 | Web Mining in destination marketing | |
| 11 | Text Mining in destination marketing | |
| 12 | Data Mining in destination management. | |
| 13 | Web Mining in destination management | |
| 14 | Text Mining in destination management | |
| 15 | Search engines | |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | https://digitalcommons.usf.edu/m3publishing/vol18/iss9781732127586/ | |
| Required Course instruments and materials | ||
| Rapidminer , qda miner, wordstat https://digitalcommons.usf.edu/m3publishing/vol18/iss9781732127586/ | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 3 | 10 | 30 |
| b) Search in internet/Library | 5 | 10 | 50 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 3 | 3 | 9 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 1 | 5 | 5 |
| Own study for mid-term exam | 1 | 1 | 1 |
| mid-term exam | 1 | 5 | 5 |
| Own study for final exam | 1 | 1 | 1 |
| final exam | 4 | 11 | 44 |
| 0 | |||
| 0 | |||
| Total work load; | 173 | ||