Course Contents |
Definition of public relations and its development in the course of history ,Close concenpts to public relations , Reasons of needs for public relations, Aims and purpuser of public relations, principles , Public relation organizations, Responsibilities of public relation directors, Activities of public relations specialists, Organization of public relations activities in Turkey , Public relations, activities, recongrition, introduction and image direction in health institutiens, Necessary features of people working in public relations, Advertising in public relations , Marketing in public relations ,Application areas of public relations ,Materials, equipment and methods used in public relations
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Weekly Course Content |
Week |
Subject |
Learning Activities and Teaching Methods |
1 |
Explanation of the course and the syllabus.Definition of public relations and its development in the course of history |
Description Method
Discussion Method |
2 |
Close concenpts to public relations |
Description Method
Discussion Method |
3 |
Reasons of needs for public relations |
Description Method
Discussion Method
Question and Answer |
4 |
Aims and purpuser of public relations, principles |
Description Method
Discussion Method |
5 |
Organization of Public Relations |
Description Method
Case Study
Discussion Method |
6 |
Responcibilities of public relation directors |
Description Method
Discussion Method |
7 |
Activitier of public relations specialists |
Description Method
Discussion Method |
8 |
mid-term exam |
|
9 |
Organization of public relations activities in Turkiye |
Description Method
Case Study
Discussion Method |
10 |
Public relations, activities, recongrition, introduction and image creation |
Description Method
Discussion Method
Question and Answer |
11 |
Necessary features of people working in public relations |
Description Method
Discussion Method
Question and Answer |
12 |
Advertising in public relations |
Description Method
Discussion Method
Question and Answer |
13 |
Marketing in public relations |
Description Method
Discussion Method
Question and Answer |
14 |
Application areas of public relations |
Description Method
Discussion Method
Question and Answer |
15 |
Conclusion-Overall Assessment. |
Description Method
Discussion Method
Question and Answer |
16 |
final exam |
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Recommend Course Book / Supplementary Book/Reading |
1 |
HALKLA İLİŞKİLER NURİ TORTOP, MEHMET AKİF ÖZER, 2013. |
Required Course instruments and materials |
Course books and source books, computer, procektör, board ve board marker, eraser etc |