Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Spring Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | PUBLIC RELATIONS AND PUBLICITY | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | NEŞE ACAR (neseacar@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The purpose of this course is to examine marketing concepts, theories, principles and practices for tourism businesses and tourism destinations. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | can define fundemental concepts and terms regarding tourism marketing |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity. PO-11 Has knowledge of basic concepts, theories, principles and phenomena in business, economics, accounting, law and management. PO-14 Easily apply the theoretical and practical knowledge obtained from school. |
Examination Presentation |
| LO-2 | can practice successful tourism marketing strategies |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity. PO-11 Has knowledge of basic concepts, theories, principles and phenomena in business, economics, accounting, law and management. PO-14 Easily apply the theoretical and practical knowledge obtained from school. PO-19 Understand both professional and social ethical values, evaluate them critically, and behave in an appropriate manner. |
Examination Presentation |
| LO-3 | can evaluate marketing mix elements concerning the Tourism |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity. PO-11 Has knowledge of basic concepts, theories, principles and phenomena in business, economics, accounting, law and management. PO-14 Easily apply the theoretical and practical knowledge obtained from school. PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector. PO-19 Understand both professional and social ethical values, evaluate them critically, and behave in an appropriate manner. |
Examination Presentation |
| LO-4 | can analyze consumer behaviors and reasons lying behind in Tourism |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity. PO-14 Easily apply the theoretical and practical knowledge obtained from school. PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector. PO-19 Understand both professional and social ethical values, evaluate them critically, and behave in an appropriate manner. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Basic concepts of tourism marketing, marketing environment analysis of tourism businesses, consumer bahavior in tourism, target markets in tourism, tourism product, pricing in tourism businesses, distribution systems in tourism, promotion in tourism, tourism destination marketing. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Fundemantal concepts of Tourism Marketing | Teaching |
| 2 | Fundemantal Properties of Services | Teaching |
| 3 | Marketing Envrionment Analysis in Tourism Businesses II | Teaching Brainstorming |
| 4 | Marketing Envrionment Analysis in Tourism Businesses II | Teaching Brainstorming |
| 5 | Consumer behavior in tourism I | Teaching Brainstorming |
| 6 | Consumer behavior in tourism II | Teaching Brainstorming |
| 7 | Segmenting, targeting and positioning in tourism I | Teaching Discussions |
| 8 | mid-term exam | |
| 9 | Segmenting, targeting and positioning in tourism II | Teaching Discussions |
| 10 | Tourism product | Teaching Discussions |
| 11 | Pricing in Tourism businesses | Teaching Discussions |
| 12 | Promotion in Tourism Businesses | Teaching Discussions |
| 13 | Distribution and marketing channels in tourism | Teaching Discussions |
| 14 | Marketing Planning in Tourism | Teaching Discussions |
| 15 | Tourism Destinations Marketing | Teaching Discussions |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Kozak, N.(2019).Turizm pazarlaması, Detay Yayıncılık. | |
| Required Course instruments and materials | ||
| Projection, Computer. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 3 | 4 | 12 |
| b) Search in internet/Library | 4 | 4 | 16 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 4 | 4 | 16 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 3 | 9 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 3 | 9 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 92 | ||