Nevşehir Hacı Bektaş Veli University Course Catalogue
|
|||||
| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TOURISM MANAGEMENT | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | ŞULE AYDİN (suleaydin@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | ŞULE AYDİN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The objective is to equip students with comprehensive knowledge on international tourism movements, tourism demand, international travel planning, tourist behavior, globalization, international travel organizations, the global travel market, online distribution channels, international competitive strategies, tour operators, and global crises. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Knows the activities that need to be planned for a destination within the scope of international promotion. |
PO-1 Have a deeper understanding of tourism and its related fields. PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-4 Plan, conduct, evaluate and report a study using scientific research methods. PO-5 Have a detailed understanding of tourism policies and plans both at macro and micro levels. PO-8 Conduct a study on issues which necessitates expertise in the field of tourism both independently and with others. PO-10 Analyze, critically interpret and evaluate the knowledge and skills they have gained. |
Examination Presentation |
| LO-2 | Knows the current activities conducted for international promotion in the world and in Turkey. |
PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-4 Plan, conduct, evaluate and report a study using scientific research methods. PO-8 Conduct a study on issues which necessitates expertise in the field of tourism both independently and with others. PO-10 Analyze, critically interpret and evaluate the knowledge and skills they have gained. PO-14 Demonstrate effective communication and presentation skills both verbally and in writing. |
Examination Oral Examination Presentation |
| LO-3 | Know the tools used in the definition of international tourism. |
PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-4 Plan, conduct, evaluate and report a study using scientific research methods. |
Examination Oral Examination Presentation |
| LO-4 | Get information about institutions related to international promotion in Turkey |
PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-4 Plan, conduct, evaluate and report a study using scientific research methods. PO-8 Conduct a study on issues which necessitates expertise in the field of tourism both independently and with others. PO-10 Analyze, critically interpret and evaluate the knowledge and skills they have gained. PO-14 Demonstrate effective communication and presentation skills both verbally and in writing. |
Examination Oral Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
|||
| Course Contents | ||
| In this course, students will be provided with knowledge on international tourism movements, international tourism enterprises, international tourism competition and strategies, and global crises. Additionally, case studies will be analyzed, and international and regional assessments will be conducted to reinforce the topics. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | An overview of tourism development in Turkey | Narration Method |
| 2 | Development of International Tourism | Narration Method |
| 3 | International touristic definition plan and its stages | Homework presentation, question-answer, discussion |
| 4 | Advertising in international tourism promotion | Homework presentation, question-answer, discussion |
| 5 | Other tools used in tourist promotion (public relations, lobbying, fairs, etc.) | Homework presentation, question-answer, discussion |
| 6 | International Tourism Organizations | Homework presentation, question-answer, discussion |
| 7 | Rules to be followed for a successful international tourist promotion | Homework presentation, question-answer, discussion |
| 8 | mid-term exam | |
| 9 | Turkey's international tourist promotion activities | Homework presentation, question-answer, discussion |
| 10 | International Tourism Competition Market | Homework presentation, question-answer, discussion |
| 11 | Online Channels in International Tourism | Homework presentation, question-answer, discussion |
| 12 | Activities of Turkey's official tourism promotion portal goturkey.com and other relevant institutions and organizations | Homework presentation, question-answer, discussion |
| 13 | Crises in International Tourism | Homework presentation, question-answer, discussion |
| 14 | Goals and targets for tourism promotion in Türkiye Tourism Strategy (2025) | Homework presentation, question-answer, discussion |
| 15 | General evaluation | Q&A, discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | 1. Bahar, O. ve Kozak, M. (2005). Uluslararası Turizm ve Rekabet Edilebilirlik, Detay Yayıncılık 2. Pırnar, İ. (2013). Uluslararası Turizm İşletmeciliği, Nobel Yayıncılık 3. www.world-tourism.org Dünya Turizm Örgütü Yayınları | |
| 2 | 2. Yvette Reisinger (2009); İnternational Tourism Cultures and Behaviour, Butterworth-Heinemann publications, Bulington, USA | |
| 3 | 3. Pırnar, İ. (2013). Uluslararası Turizm İşletmeciliği. Nobel Yayıncılık. | |
| 4 | 4. Boyd, D. (2017). International Tourism: A Contemporary Approach. Larsen and Keller Education. ISBN: 978-1635491562. | |
| Required Course instruments and materials | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | |||
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | 8 | 1 | 40 |
| 7.Performance Project | |||
| 8.Term Paper | 16 | 1 | 60 |
| 9.Project | |||
| final exam | |||
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 4 | 8 | 32 |
| b) Search in internet/Library | 4 | 8 | 32 |
| c) Performance Project | 3 | 5 | 15 |
| d) Prepare a workshop/Presentation/Report | 4 | 5 | 20 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 4 | 12 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 5 | 20 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 175 | ||