Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

TOURISM RESEARCH INSTITUTE / TT504 - TOURISM TECHNOLOGIES AND INNOVATION (MASTER'S WITH THESIS)

Code: TT504 Course Title: QUALITATIVE RESEARCH METHODS Theoretical+Practice: 3+0 ECTS: 6
Year/Semester of Study 1 / Spring Semester
Level of Course 2nd Cycle Degree Programme
Type of Course Optional
Department TOURISM TECHNOLOGIES AND INNOVATION (MASTER'S WITH THESIS)
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer EDA ÖZGÜL KATLAV (edaozgul@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
The aim of this course is to introduce students to the philosophical and theoretical foundations of qualitative research and what to do in a qualitative research process. In this context, it is aimed that students experience the qualitative research process practically, analyze the data according to qualitative research standards, and report their work.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 can explain the characteristics of qualitative researchs PO-2 It can use innovative research methods to collect big data, evaluate it and use it in decision processes.
PO-12 It can search and organize information from different sources and interpret the results to create detailed reports.
Examination
LO-2 can differentiate between qualitative and quantitative methods PO-1 Develops and implements innovative business models based on technology in the field of tourism.
PO-2 It can use innovative research methods to collect big data, evaluate it and use it in decision processes.
PO-15 Gain problem solving skills by using research methods used in different disciplines.
Examination
Performance Project
LO-3 can explain the features of data gathering techniques in qualitative research PO-2 It can use innovative research methods to collect big data, evaluate it and use it in decision processes.
PO-15 Gain problem solving skills by using research methods used in different disciplines.
LO-4 can prepare a research proposal based on qualitative procedures PO-1 Develops and implements innovative business models based on technology in the field of tourism.
PO-10 Knows how to apply different management tools in tourism business with special emphasis on information and communication technologies and indicative measurements.
Examination
Performance Project
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
Theoretical Foundations of Qualitative Research; Types of Qualitative Research; Creating an Appropriate Method for a Qualitative Research; Data Collection in Qualitative Research; Data Analysis in Qualitative Research
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Introduction to qualitative research Lecturing Method, Question-Answer,
2 Basics of qualitative research and the quantitative-qualitative debate Lecturing Method, Question-Answer,
3 In-depth interview and focus group Lecturing Method, Question-Answer,
4 Content analysis Lecturing Method, Question-Answer,
5 Discourse analysis Lecturing Method, Question-Answer,
6 Ethnography analysis Lecturing Method, Question-Answer,
7 Observation Lecturing Method, Question-Answer,
8 mid-term exam
9 Grounded theory, Mixed methods Lecturing Method, Question-Answer,
10 Designing qualitative research: Formulating a research question, literature review, sampling Lecturing Method, Question-Answer,
11 Recording, analyzing, and interpreting qualitative dat Lecturing Method, Question-Answer,
12 Qualitative data collection (fieldwork) Individual Work Method, Report Preparation
13 Qualitative data collection (fieldwork) Individual Work Method, Report Preparation
14 Analyzing, and interpreting qualitative data Individual Work Method, Report Preparation
15 General evaluation and discussion Individual Work Method, Report Preparation
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Mason, J. (2002). Qualitative Researching, London
Required Course instruments and materials

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 1 2 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 1 2 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 3 11 33
       b) Search in internet/Library 3 11 33
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 3 14 42
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 5 8 40
mid-term exam 3 1 3
Own study for final exam 0
final exam 1 1 1
0
0
Total work load; 194