Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | DESTINATION MANAGEMENT | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | LEYLA KAHRAMAN (lkahraman@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| This course aims to teach the basic knowledge required for the management of a destination. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can explain Explain the tourism destination, its features, destination management organization and its duties |
PO-1 Have a detailed understanding of tourism policies and plans both at macro and micro levels. PO-2 Understand, critically evaluate and apply key business principles to run both national and international tourism operations. PO-10 Gains knowledge about destination branding. |
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| LO-2 | Can provide information on strategies/applications/initiatives that will reduce/prevent the negative effects of tourism on destinations. |
PO-1 Have a detailed understanding of tourism policies and plans both at macro and micro levels. PO-2 Understand, critically evaluate and apply key business principles to run both national and international tourism operations. PO-8 Demonstrate effective communication and presentation skills both verbally and in writing. PO-10 Gains knowledge about destination branding. |
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| LO-3 | Can explain the role and importance of stakeholders, internet and social media in destination management and marketing. |
PO-1 Have a detailed understanding of tourism policies and plans both at macro and micro levels. PO-2 Understand, critically evaluate and apply key business principles to run both national and international tourism operations. PO-3 Develops and implements competitive strategies related to the destination. PO-8 Demonstrate effective communication and presentation skills both verbally and in writing. PO-10 Gains knowledge about destination branding. |
Examination Term Paper |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Tourism and destination management, the periods of tourism development, economic impacts, environmental impacts, social impacts, public and regional organizations, the role of public sector in tourism development, tourist behavior and choice of destination, tourism marketing, image improvement, the problems faced in destination management, preservation of nature and culture elements, case studies, destination management in Turkey. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Destination, tourism destination, destination life curve etc. concepts, tourism destination types, features, destination selection process, destination management functions, destination management organization | Lecture |
| 2 | Destination, tourism destination, destination life curve etc. concepts, tourism destination types, features, destination selection process, destination management functions, destination management organization | Lecture |
| 3 | Destination selection process, destination management functions and destination management organization and duties | Lecture |
| 4 | Positive-negative effects of tourism on destinations (environmental, economic, socio-cultural effects) | Lecture |
| 5 | Positive-negative effects of tourism on destinations (environmental, economic, socio-cultural effects) | Lecture, article review, project presentation |
| 6 | trategies, initiatives and practices to reduce/eliminate the negative effects of tourism on destinations | Lecture, article review, project presentation |
| 7 | trategies, initiatives and practices to reduce/eliminate the negative effects of tourism on destinations | Lecture, article review, project presentation |
| 8 | mid-term exam | |
| 9 | The concept of carrying capacity, its types and its importance in terms of destination management and marketing | Lecture, article review, project presentation |
| 10 | The importance and contribution of movies and TV series in terms of destination management and marketing | Lecture, article review, project presentation |
| 11 | Role of internet in destination management and marketing, importance of websites and social media | Lecture, article review, project presentation |
| 12 | Competition in tourism, competition between destinations, destination competition models and related studies | Lecture, article review, project presentation |
| 13 | Competition in tourism, competition between destinations, destination competition models and related studies | Lecture, article review, project presentation |
| 14 | Pandemic, war, disaster, etc. effects of adverse events on the management and marketing of tourism destinations | Lecture, article review, project presentation |
| 15 | Crisis management in destination management and marketing | Lecture, article review, project presentation |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| Required Course instruments and materials | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 2 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 4 | 10 | 40 |
| b) Search in internet/Library | 1 | 7 | 7 |
| c) Performance Project | 3 | 15 | 45 |
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 3 | 15 | 45 |
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 1 | 3 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 3 | 9 |
| final exam | 2 | 1 | 2 |
| 0 | |||
| 0 | |||
| Total work load; | 180 | ||