Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | DESTINATION MANAGEMENT | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | İBRAHİM YILMAZ (iyilmaz@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to gain knowledge and skills about the processes applied to the touristic products offered in the destination in a certain order, that is, a value chain. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Destinasyonda değer zinciri ile ilgili kavramları açıklayabilir |
PO-3 Develops and implements competitive strategies related to the destination. |
Examination Presentation Practice Exam |
| LO-2 | Explain the primary activities (such as logistics, production) in the destination value chain |
PO-3 Develops and implements competitive strategies related to the destination. PO-4 Analyze, critically interpret and evaluate the knowledge and skills they have gained. |
Examination Presentation Practice Exam |
| LO-3 | Explain secondary activities (such as infrastructure, human resource management, technology) in the destination value chain |
PO-3 Develops and implements competitive strategies related to the destination. PO-4 Analyze, critically interpret and evaluate the knowledge and skills they have gained. |
Examination Presentation Practice Exam |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Destination infrastructure, human resources management in the destination, technology development in the destination, supply chain and purchasing in the destination, logistics in the destination, production and distribution in the destination, marketing and sales in the destination, services in the destination and after sales shizmetervis | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introduction to the destination value chain | Verbal presentation, discussion |
| 2 | Logistics services at the destination | Verbal presentation, discussion |
| 3 | Logistics in production and distribution at the destination | Verbal presentation, discussion |
| 4 | Marketing and sales at the destination | Verbal presentation, discussion |
| 5 | Destination services and after-sales services | Verbal presentation, discussion |
| 6 | Destination infrastructure | Verbal presentation, discussion |
| 7 | Human resource management at the destination | Verbal presentation, discussion |
| 8 | mid-term exam | |
| 9 | Destination technology development | Verbal presentation, discussion |
| 10 | Sourcing and purchasing at the destination | Verbal presentation, discussion |
| 11 | Destination profit margin | Verbal presentation, discussion |
| 12 | Examination of studies on the value chain in the destination | Verbal presentation, discussion |
| 13 | Examination of studies on the value chain in the destination-2 | Verbal presentation, discussion |
| 14 | Examination of studies on value chain in destination-3 | Verbal presentation, discussion |
| 15 | Examination of studies on value chain in destination-4 | Verbal presentation, discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Robben, X. (2018). Michael Porter's Value Chain: Unlock Your Company's Competitive Advantage. Lemaitre Publishing. | |
| 2 | Porter, M. E. (2011). Competitive advantage of nations: creating and sustaining superior performance. simon and schuster. | |
| Required Course instruments and materials | ||
| book, computer | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 4 | 8 | 32 |
| b) Search in internet/Library | 4 | 8 | 32 |
| c) Performance Project | 3 | 5 | 15 |
| d) Prepare a workshop/Presentation/Report | 4 | 5 | 20 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 4 | 12 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 5 | 20 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 175 | ||