Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | DESTINATION MANAGEMENT | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | OZAN ATSIZ (ozanatsiz@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to understand the factors such as branding, branding, branding for tourism specific to the destination, and to gain knowledge and skills about how branding is done in different tourism businesses and types. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Explain the concepts of destination branding. |
PO-3 Develops and implements competitive strategies related to the destination. PO-10 Gains knowledge about destination branding. |
Examination Presentation Practice Exam |
| LO-2 | Explain the branding in tourism businesses. |
PO-3 Develops and implements competitive strategies related to the destination. PO-10 Gains knowledge about destination branding. |
Examination Presentation Practice Exam |
| LO-3 | Explain branding in different types of tourism. |
PO-3 Develops and implements competitive strategies related to the destination. PO-10 Gains knowledge about destination branding. |
Examination Presentation Practice Exam |
| LO-4 | Can explain branding problems |
PO-10 Gains knowledge about destination branding. |
Examination Presentation Practice Exam |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| destination branding, branding in tourism businesses, branding problems, branding in tourism types, branding examples in different destinations | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Destination branding and related concepts | Narration method Question-Answer Discussion Method Brainstorming |
| 2 | Brand equity components, brand heritage and green branding in tourism | Narration method Question-Answer Discussion Method Brainstorming |
| 3 | Branding and trademark registration in tourism destinations | Narration method Question-Answer Discussion Method Brainstorming |
| 4 | Legal dimension of branding in the destination and branding problems | Narration method Question-Answer Discussion Method Brainstorming |
| 5 | Brand destinations and their problems in tourism | Narration method Question-Answer Discussion Method Brainstorming |
| 6 | Branding and its problems in tourism businesses (Accommodation businesses) | Narration method Question-Answer Discussion Method Brainstorming |
| 7 | Branding and its problems in tourism businesses (Food and beverage businesses) | Narration method Question-Answer Discussion Method Brainstorming |
| 8 | mid-term exam | |
| 9 | Branding and its problems in tourism enterprises (Transportation enterprises) | Narration method Question-Answer Discussion Method Brainstorming |
| 10 | Branding and its problems in tourism businesses (Other businesses) | Narration method Question-Answer Discussion Method Brainstorming |
| 11 | Branding in gastronomy | Narration method Question-Answer Discussion Method Brainstorming |
| 12 | Branding in entertainment services | Narration method Question-Answer Discussion Method Brainstorming |
| 13 | Branding in healthcare | Narration method Question-Answer Discussion Method Brainstorming |
| 14 | Tourism stakeholders and branding | Narration method Question-Answer Discussion Method Brainstorming |
| 15 | Digital tourism branding | Narration method Question-Answer Discussion Method Brainstorming |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Sezgin, M. ve Köseoğlu, A. (2022). TURİZM SEKTÖRÜNDE MARKALAŞMA ANALİZLER, SORUNLAR, ÇÖZÜMLER. Eğitim Kitabevi | |
| Required Course instruments and materials | ||
| book, computer | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 3 | 14 | 42 |
| b) Search in internet/Library | 3 | 14 | 42 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 3 | 14 | 42 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 1 | 3 | 3 |
| mid-term exam | 1 | 2 | 2 |
| Own study for final exam | 1 | 4 | 4 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 178 | ||