Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | DESTINATION MANAGEMENT | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | İBRAHİM YILMAZ (iyilmaz@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| This course aims to teach the basic knowledge required for the management of a destination. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Explain tourism destination, its characteristics, destination management organization and its duties |
PO-3 Develops and implements competitive strategies related to the destination. PO-9 Have awareness of social justice, cultural values and environmental issues. PO-10 Gains knowledge about destination branding. |
Examination Quiz |
| LO-2 | Provide information on strategies/practices/initiatives to reduce/prevent negative impacts of tourism on destinations |
PO-1 Have a detailed understanding of tourism policies and plans both at macro and micro levels. PO-2 Understand, critically evaluate and apply key business principles to run both national and international tourism operations. PO-3 Develops and implements competitive strategies related to the destination. PO-10 Gains knowledge about destination branding. |
Examination Quiz |
| LO-3 | Explain the role and importance of stakeholders, internet and social media in destination management and marketing |
PO-1 Have a detailed understanding of tourism policies and plans both at macro and micro levels. PO-2 Understand, critically evaluate and apply key business principles to run both national and international tourism operations. PO-3 Develops and implements competitive strategies related to the destination. PO-4 Analyze, critically interpret and evaluate the knowledge and skills they have gained. PO-10 Gains knowledge about destination branding. |
Examination Quiz |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Tourism and Destination Management (Principles, Rules, Trends and Policies); Stages of Tourism Development; Economic Impacts (Tourism and Foreign Exchange Revenues, Taxes Applied in Tourism, Price-Tourism Relationship, Tourist Types); Environmental Impacts (Eco-system, Eco-tourism, Factors Affecting the Environment in Developed and Developing Countries); Social Impacts (Culture and Tourism, Socio-Cultural Impacts); Public Institutions and Regional Organizations; The Role of the Public Sector in the Development of Tourism; Tourist Behavior and Destination Selection; Tourism Marketing; Image Development; Problems Encountered in Destination Management; Protection of Natural and Cultural Assets; Case Studies; Destination Management in Turkey. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Destination, tourism destination, destination life curve etc. concepts, tourism destination types, features, destination selection process, destination management functions, destination management organization | Lecture |
| 2 | Destination, tourism destination, destination life curve etc. concepts, tourism destination types, features, destination selection process, destination management functions, destination management organization | Lecture |
| 3 | Destination selection process, destination management functions and destination management organization and duties | Lecture |
| 4 | Positive-negative effects of tourism on destinations (environmental, economic, socio-cultural effects) | Lecture |
| 5 | Positive-negative effects of tourism on destinations (environmental, economic, socio-cultural effects) | Lecture, article review, project presentation |
| 6 | Strategies, initiatives and practices to reduce/eliminate the negative effects of tourism on destinations | Lecture, article review, project presentation |
| 7 | Strategies, initiatives and practices to reduce/eliminate the negative effects of tourism on destinations | Lecture, article review, project presentation |
| 8 | mid-term exam | |
| 9 | The concept of carrying capacity, its types and its importance in terms of destination management and marketing | Lecture, article review, project presentation |
| 10 | The importance and contribution of movies and TV series in terms of destination management and marketing | Lecture, article review, project presentation |
| 11 | Role of internet in destination management and marketing, importance of websites and social media | Lecture, article review, project presentation |
| 12 | Competition in tourism, competition between destinations, destination competition models and related studies | Lecture, article review, project presentation |
| 13 | Competition in tourism, competition between destinations, destination competition models and related studies | Lecture, article review, project presentation |
| 14 | Pandemic, war, disaster, etc. effects of adverse events on the management and marketing of tourism destinations | Lecture, article review, project presentation |
| 15 | Crisis management in destination management and marketing | Lecture, article review, project presentation |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| Required Course instruments and materials | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 2 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 4 | 10 | 40 |
| b) Search in internet/Library | 1 | 7 | 7 |
| c) Performance Project | 3 | 15 | 45 |
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 3 | 15 | 45 |
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 1 | 3 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 3 | 9 |
| final exam | 2 | 1 | 2 |
| 0 | |||
| 0 | |||
| Total work load; | 180 | ||