Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TURİZM REHBERLİĞİ (TEZSİZ YÜKSEK LİSANS) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | İBRAHİM AKIN ÖZEN (akin@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | İBRAHİM AKIN ÖZEN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to examine electronic applications in terms of destination marketing. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Gains knowledge about smart systems used in destinations. |
PO-1 Have a deeper understanding of tourism and its related fields. PO-2 Have an understanding of the structure of the tourism industry, how it functions, and its significance for the development of the country. |
Examination Presentation |
| LO-2 | Evaluates Destination Information Management Systems (DBYS) in terms of destination marketing. |
PO-1 Have a deeper understanding of tourism and its related fields. PO-2 Have an understanding of the structure of the tourism industry, how it functions, and its significance for the development of the country. PO-3 Turizm sektöründeki güncel konular ve sorunlar için yaratıcı ve pratik çözüm önerileri geliştirir. |
Examination Presentation Performance Project |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| The importance and content of destination information management systems in destination management will be examined. Data and text mining applications for the use of data obtained from visitors before, during and after the trip in destination marketing and management will be examined. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Basic concepts of Information Management Systems. | |
| 2 | Determining the presentation topics of the students in accordance with the content of the course. | |
| 3 | Information management systems | |
| 4 | Information management system in destination management | |
| 5 | Information management system in destination marketing | |
| 6 | Data collection tools at destinations | |
| 7 | Data collection tools on touristic products in the destination. | |
| 8 | mid-term exam | |
| 9 | Data Mining in destination marketing. | |
| 10 | Web Mining in destination marketing | |
| 11 | Text Mining in destination marketing | |
| 12 | Data Mining in destination management. | |
| 13 | Text Mining in destination management | |
| 14 | Search engines | |
| 15 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| Required Course instruments and materials | ||
| Rapidminer , qda miner, wordstat https://digitalcommons.usf.edu/m3publishing/vol18/iss9781732127586/ | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 3 | 10 | 30 |
| b) Search in internet/Library | 3 | 10 | 30 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 3 | 3 | 9 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 1 | 5 | 5 |
| Own study for mid-term exam | 1 | 1 | 1 |
| mid-term exam | 1 | 5 | 5 |
| Own study for final exam | 1 | 1 | 1 |
| final exam | 4 | 11 | 44 |
| 0 | |||
| 0 | |||
| Total work load; | 153 | ||