| Learning Outcomes |
PO |
MME |
| The students who succeeded in this course: |
|
|
| LO-1 |
Students will be able to explain the fundamental concepts, business models, and working principles of e-commerce. |
PO-7 Analytical thinking, especially in information technology management can use modern methods and technologies.
PO-11 License required to use at least the basic level of the European Computer software uses information and communication technologies along with.
|
Examination
|
| LO-2 |
Students will be able to create effective marketing plans for an e-commerce business using digital marketing, SEO, and social media strategies. |
PO-2 Use packaged software computer programs.
|
Examination
|
| LO-3 |
Students will gain knowledge of online payment systems, logistics processes, and customer experience management and will be able to manage these processes. |
PO-2 Use packaged software computer programs.
PO-11 License required to use at least the basic level of the European Computer software uses information and communication technologies along with.
|
Examination
|
| LO-4 |
Students will be able to analyze security, legal regulations, and data analytics in e-commerce to enhance the sustainability of a business. |
PO-11 License required to use at least the basic level of the European Computer software uses information and communication technologies along with.
|
Examination
|
PO: Programme Outcomes
MME:Method of measurement & Evaluation |
| Course Contents |
| This course begins with a general introduction to the fundamental concepts and functioning of e-commerce. Various e-commerce business models, including marketplace platforms and direct sales, are explored to understand the different structures of digital trade. Key digital marketing strategies such as SEO, social media advertising, and content marketing are emphasized. Online payment systems, secure shopping methods, and logistics processes are explained in detail. Additionally, topics such as customer experience management, data analytics, legal regulations, and cybersecurity in e-commerce are covered. Throughout the course, students will have the opportunity to apply their theoretical knowledge through real-world case studies and project development. |
| Weekly Course Content |
| Week |
Subject |
Learning Activities and Teaching Methods |
| 1 |
Introduction, Basic Concepts and Effects of E-commerce Digital Education: Narration, presentation, digital tools |
Digital Education: Narration, presentation, digital tools |
| 2 |
Basic Tools in Information Society and E-commerce Digital Education: Narration, presentation, digital tools |
Digital Education: Narration, presentation, digital tools |
| 3 |
E-commerce Tools 1: DNS, IP, IPv6, WWW, FTP, intranet, extranet Digital Education: Narration, presentation, digital tools |
Digital Education: Narration, presentation, digital tools |
| 4 |
E-commerce Tools 2: Wireless networks, mobile systems, Bluetooth, Wi-Fi, social media Digital Education: Narration, presentation, digital tools |
Digital Education: Narration, presentation, digital tools |
| 5 |
E-commerce Tools 3: Mobile commerce, coupon, web, advertisements, applications, games, location-based services Digital Education: Narration, presentation, digital tools |
Digital Education: Narration, presentation, digital tools |
| 6 |
Payment Systems and Security in E-commerce Digital Education: Narration, presentation, digital tools |
Digital Education: Narration, presentation, digital tools |
| 7 |
Digital Transformation and E-business |
Digital Education: Narration, presentation, digital tools |
| 8 |
mid-term exam |
|
| 9 |
E-business and Information Systems |
Digital Education: Narration, presentation, digital tools |
| 10 |
Electronic, Digital and Viral Marketing |
Digital Education: Narration, presentation, digital tools |
| 11 |
Social media, database and search engines in electronic marketing Digital |
Digital Education: Narration, presentation, digital tools |
| 12 |
Electronic Commerce Applications: Portals, content providers, etc |
Digital Education: Narration, presentation, digital tools |
| 13 |
E-Commerce Law |
Digital Education: Narration, presentation, digital tools |
| 14 |
Case Studies and Application Reviews |
Digital Education: Narration, presentation, digital tools |
| 15 |
Case Studies and Application Reviews |
Digital Education: Narration, presentation, digital tools |
| 16 |
final exam |
|
| Recommend Course Book / Supplementary Book/Reading |
| 1 |
E-Ticaret Çağı / Mahir Erkan |
| 2 |
Dijital Girişimcilik 101 / Serkan Ünsal |
| 3 |
E-Başla: E-Ticaret ve E-İhracat Başlangıç Rehberi / Mustafa Erkayhan |
| Required Course instruments and materials |
| This course will utilize academic books, articles, and digital resources covering fundamental knowledge and current developments in e-commerce. Additionally, user manuals from e-commerce platforms, guides on digital marketing and payment systems, and resources related to e-commerce analytics tools will be included. Students will also examine supplementary materials such as case studies, industry reports, and current market trends to stay updated on industry innovations. To support practical learning, online tools, software, and simulation platforms will also be part of the course materials. |
