| Code: TIY201 |
Course Title: TOURISM MARKETING |
Theoretical+Practice: 3+0 |
ECTS: 3 |
|
| Year/Semester of Study |
2 / Fall Semester |
| Level of Course |
Short Cycle Degree Programme |
| Type of Course |
Compulsory |
| Department |
TOURISM AND HOTEL MANAGEMENT |
| Pre-requisities and Co-requisites |
None |
| Mode of Delivery |
Face to Face |
| Teaching Period |
14 Weeks |
| Name of Lecturer |
FURKAN SOYSALDI (furkansoysaldi@nevsehir.edu.tr) |
| Name of Lecturer(s) |
|
| Language of Instruction |
Turkish |
| Work Placement(s) |
None |
| Objectives of the Course |
| To teach the basic terms in marketing and tourism marketing, to comprehend touristic consumer behaviour, to comprehend touristic consumer decisional process, market concept in tourism enterprises, attributes of tourism markets, to comprehend marketing strategies and market segmentation, to comprehend marketing mix in tourism enterprises. |
| Learning Outcomes |
PO |
MME |
| The students who succeeded in this course: |
|
|
| LO-1 |
They can describe the concepts of tourism and hotel management. |
PO-1 Describe the basic concepts concerning tourism and hotel management
|
Examination
|
| LO-2 |
They can describe basic concepts about marketing. |
PO-14 Attend teamwork as a team member in sales-marketing, congress and fair organizations.
|
Examination
|
| LO-3 |
They can say the properties of tourism marketing. |
PO-14 Attend teamwork as a team member in sales-marketing, congress and fair organizations.
|
Examination
|
| LO-4 |
They can describe marketing mix in tourism. |
PO-14 Attend teamwork as a team member in sales-marketing, congress and fair organizations.
|
Examination
|
PO: Programme Outcomes
MME:Method of measurement & Evaluation |
| Course Contents |
| This course involves the basic terms in marketing and tourism marketing, touristic consumer behaviour, touristic consumer decisional process, market concept in tourism enterprises, attributes of tourism markets, marketing strategies and market segmentation, marketing mix in tourism enterprises. |
| Weekly Course Content |
| Week |
Subject |
Learning Activities and Teaching Methods |
| 1 |
Basic conceptions about marketing. |
Lecturing,question-answer. |
| 2 |
The differences of service marketing from industrial product marketing. |
Lecturing,discussion. |
| 3 |
Market segmentation techniques. |
Lecturing,question-answer. |
| 4 |
The properties of tourism marketing |
Lecturing,discussion. |
| 5 |
Marketing process in tourism. |
Lecturing. |
| 6 |
Touristic consumer behaviour concept. |
Lecturing. |
| 7 |
The factors affecting touristic consumer behaviour. |
Lecturing,discussion. |
| 8 |
mid-term exam |
|
| 9 |
Market segmentation techniques in tourism. |
Lecturing,question-answer. |
| 10 |
Marketing mix in tourism. |
Lecturing. |
| 11 |
The stages of touristic purchasing decision process. |
Lecturing,question-answer. |
| 12 |
Student presentations. |
Presentation. |
| 13 |
Student presentations. |
Presentation. |
| 14 |
Student presentations. |
Presentation. |
| 15 |
Student presentations. |
Presentation. |
| 16 |
final exam |
|
| Recommend Course Book / Supplementary Book/Reading |
| 1 |
RIZAOĞLU, Bahattin, (2004), Turizm Pazarlaması, Ankara: Detay Yayıncılık, EROL, Mikdat, (2003), Turizm Pazarlaması, Bursa: Ekin Kitbevi, KOZAK, Nazmi, (2006), Turizm Pazarlaması, Ankara: Detay Yayıncılık, |
| Required Course instruments and materials |
| Lecture notes and projection machine. |
