Information Of Programmes

VOCATIONAL SCHOOL OF NEVŞEHİR / BYS203 - OFFICE SERVICES AND SECRETARIAT

Code: BYS203

Course Title: PUBLIC RELATIONS

Theoretical+Practice: 3+0

ECTS: 3

Year/Semester of Study

2 / Fall Semester

Level of Course

Short Cycle Degree Programme

Type of Course

Compulsory

Department

OFFICE SERVICES AND SECRETARIAT

Pre-requisities and Co-requisites

None

Mode of Delivery

Face to Face

Teaching Period

14 Weeks

Name of Lecturer

HURİ NUR ANAHTAR (nuranahtar@nevsehir.edu.tr)

Name of Lecturer(s)

İCLAL POMAK, AYNUR KARAKOÇ,

Language of Instruction

Turkish

Work Placement(s)

None

Objectives of the Course

Introduce the ability to distinguish between similar public relations, public relations and highlight the power of behavior influences the redirection is an impressive mass communication techniques to provide the ability to comprehend.

Learning Outcomes		PO	MME
The students who succeeded in this course:
LO-1	Can know the basic principles of public relations.	PO-2 Skills for problem defining, modelling and solving related to profession	Examination
LO-2	Can use the techniques of public relations, effective communication and presentation.	PO-1 To perform secretary profession in all sorts of administrations and offices	Examination
LO-3	Can Always can hold a positive corporate image and perception.	PO-6 Skills for possessing professional ethics and sense of responsibility	Examination
LO-4	Can recognize the concepts of close to Public Relations	PO-5 Skills for self development and Ability to have knowledge of quality and total quality management.	Examination
PO: Programme Outcomes MME:Method of measurement & Evaluation

Course Contents
In this course, and the general public relations professionals who need to know the basic principles of professional information and the management tried to cover.
Weekly Course Content
Week	Subject	Learning Activities and Teaching Methods
1	Basic Concepts and Historical Development of public relations,	Lecture, Discussion, Question & Answer,
2	Importance of Public Relations Business	Lecture, Discussion, Question & Answer,
3	Basic Principles of Public Relations, Goals	Lecture, Discussion, Question & Answer,
4	Directional Marketing Public Relations	Lecture, Discussion, Question & Answer,
5	Purpose of advertising and advertising, public relations, advertising Comparison	Lecture, Discussion, Question & Answer,
6	Public Relations tools and methods used	Lecture, Discussion, Question & Answer,
7	Public Relations Organisation and Management	Lecture, Discussion, Question & Answer,
8	mid-term exam
9	Public Relations Education and Public Relations Specialist Must Be Included Features	Lecture, Discussion, Question & Answer,
10	Public Relations Process	Lecture, Discussion, Question & Answer,
11	Audiences in Public Relations	Lecture, Discussion, Question & Answer,
12	Sponsorship and Lobbying	Lecture, Discussion, Question & Answer,
13	Effective Presentation Techniques in Public Relations	Lecture, Discussion, Question & Answer,
14	Public Relations Practices in Turkey	Lecture, Discussion, Question & Answer,
15	The Future of Public Relations	Lecture, Discussion, Question & Answer,
16	final exam
Recommend Course Book / Supplementary Book/Reading
1	Tortop, N., & Özer, M. A. (2013). Halkla İlişkiler. 11. Baskı, Ankara: Nobel Yayınları.
2	Şatır, Ç. K., Sümer, F. E., & Demir, Z. G. (2015). Stratejik halkla ilişkiler ve uygulamaları. Ankara: Nobel Yayıncılık.
Required Course instruments and materials
Textbook

Assessment Methods
Type of Assessment	Week	Hours	Weight(%)
mid-term exam	8	1	40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam	16	1	60

Student Work Load
Type of Work	Weekly Hours	Number of Weeks	Work Load
Weekly Course Hours (Theoretical+Practice)	2	14	28
Outside Class
a) Reading			0
b) Search in internet/Library			0
c) Performance Project			0
d) Prepare a workshop/Presentation/Report			0
e) Term paper/Project			0
Oral Examination			0
Quiz			0
Laboratory exam			0
Own study for mid-term exam	3	10	30
mid-term exam	1	1	1
Own study for final exam	3	10	30
final exam	1	1	1
			0
			0
Total work load;			90