Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | OFFICE SERVICES AND SECRETARIAT | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | HURİ NUR ANAHTAR (nuranahtar@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | İCLAL POMAK, AYNUR KARAKOÇ, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Introduce the ability to distinguish between similar public relations, public relations and highlight the power of behavior influences the redirection is an impressive mass communication techniques to provide the ability to comprehend. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can know the basic principles of public relations. |
PO-2 Skills for problem defining, modelling and solving related to profession |
Examination |
| LO-2 | Can use the techniques of public relations, effective communication and presentation. |
PO-1 To perform secretary profession in all sorts of administrations and offices |
Examination |
| LO-3 | Can Always can hold a positive corporate image and perception. |
PO-6 Skills for possessing professional ethics and sense of responsibility |
Examination |
| LO-4 | Can recognize the concepts of close to Public Relations |
PO-5 Skills for self development and Ability to have knowledge of quality and total quality management.
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Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| In this course, and the general public relations professionals who need to know the basic principles of professional information and the management tried to cover. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Basic Concepts and Historical Development of public relations, | Lecture, Discussion, Question & Answer, |
| 2 | Importance of Public Relations Business | Lecture, Discussion, Question & Answer, |
| 3 | Basic Principles of Public Relations, Goals | Lecture, Discussion, Question & Answer, |
| 4 | Directional Marketing Public Relations | Lecture, Discussion, Question & Answer, |
| 5 | Purpose of advertising and advertising, public relations, advertising Comparison | Lecture, Discussion, Question & Answer, |
| 6 | Public Relations tools and methods used | Lecture, Discussion, Question & Answer, |
| 7 | Public Relations Organisation and Management | Lecture, Discussion, Question & Answer, |
| 8 | mid-term exam | |
| 9 | Public Relations Education and Public Relations Specialist Must Be Included Features | Lecture, Discussion, Question & Answer, |
| 10 | Public Relations Process | Lecture, Discussion, Question & Answer, |
| 11 | Audiences in Public Relations | Lecture, Discussion, Question & Answer, |
| 12 | Sponsorship and Lobbying | Lecture, Discussion, Question & Answer, |
| 13 | Effective Presentation Techniques in Public Relations | Lecture, Discussion, Question & Answer, |
| 14 | Public Relations Practices in Turkey | Lecture, Discussion, Question & Answer, |
| 15 | The Future of Public Relations | Lecture, Discussion, Question & Answer, |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Tortop, N., & Özer, M. A. (2013). Halkla İlişkiler. 11. Baskı, Ankara: Nobel Yayınları. | |
| 2 | Şatır, Ç. K., Sümer, F. E., & Demir, Z. G. (2015). Stratejik halkla ilişkiler ve uygulamaları. Ankara: Nobel Yayıncılık. | |
| Required Course instruments and materials | ||
| Textbook | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 0 | ||
| b) Search in internet/Library | 0 | ||
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 10 | 30 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 10 | 30 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||