Nevşehir Hacı Bektaş Veli University Course Catalogue
|
|||||
| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | MARKETING | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | NEŞE ACAR (neseacar@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The objective of this course is to learn retail management, classification of retail businesses, consumer buying behavior, market strategy, the location of retailing, diversification of product, purchasing systems, price decisions and promotion decisions. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | can explain concept of retailing |
PO-1 The students who have completed the program successfully:
Have an understanding of concepts, principles, theories and facts within the contexts of marketing. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-7 Understand and apply national and international laws, regulations, and professional standards related to marketing. PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector. |
Examination Oral Examination |
| LO-2 | can explain importance and location of retailing within economy |
PO-1 The students who have completed the program successfully:
Have an understanding of concepts, principles, theories and facts within the contexts of marketing. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. PO-7 Understand and apply national and international laws, regulations, and professional standards related to marketing. PO-14 Easily apply the theoretical and practical knowledge obtained from school. PO-19 Understand both professional and social ethical values, evaluate them critically, and behave in an appropriate manner. |
Examination Oral Examination |
| LO-3 | can evaluate location of retailing within distribution channel |
PO-1 The students who have completed the program successfully:
Have an understanding of concepts, principles, theories and facts within the contexts of marketing. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-7 Understand and apply national and international laws, regulations, and professional standards related to marketing. PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector. |
Presentation |
| LO-4 | can define relationships of the retailers all the parties within distribution channel |
PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-6 Work effectively both independently and with the others. PO-8 Have strong communicative skills and accommodate easily adapt to teamwork. PO-12 Assist colleagues contribute to junior’s developments through continued education. PO-17 Demonstrate effective use of both basic and professional information and communication technologies and software. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
|||
| Course Contents | ||
| Retail management, classification of retail businesses, consumer buying behavior, market strategy, the location of retailing, diversification of product, purchasing systems, price decisions and promotion decisions. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | İntroduction to retailing | Lecture, Discussion, Question & Answer |
| 2 | Classification of retail businesses | Lecture, Discussion, Question & Answer |
| 3 | Classification of retail businesses | Lecture, Discussion, Question & Answer |
| 4 | Consumer Buying Behavior | Lecture, Discussion, Question & Answer |
| 5 | Market strategy | Lecture, Discussion, Question & Answer |
| 6 | Financial management | Lecture, Discussion, Question & Answer |
| 7 | The location of retailing | Lecture, Discussion, Question & Answer |
| 8 | mid-term exam | |
| 9 | Retail site selection | Lecture, Discussion, Question & Answer |
| 10 | Diversification of product | Lecture, Discussion, Question & Answer, brain Storming |
| 11 | Diversification of product | Lecture, Discussion, Question & Answer, brain Storming |
| 12 | Purchasing systems | Lecture, Discussion, Question & Answer |
| 13 | Price decisions | Lecture, Discussion, Question & Answer |
| 14 | Promotion decisions | Lecture, Discussion, Question & Answer, brain Storming |
| 15 | Promotion decisions | Lecture, Discussion, Question & Answer, brain Storming |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Aydın Kenan (2007); Perakende Yönetiminin Temelleri, Nobel yayın Dağıtım, İstanbul. | |
| Required Course instruments and materials | ||
| Projection, textbook | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 2 | 2 | 4 |
| b) Search in internet/Library | 3 | 4 | 12 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 2 | 5 | 10 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 5 | 10 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 2 | 5 | 10 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||