Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

FACULTY OF ECONOMICS & ADMINISTRATIVE SCIENCES / İŞL205 - BUSINESS ADMINISTRATION

Code: İŞL205 Course Title: MARKETING PRINCIPLES Theoretical+Practice: 3+0 ECTS: 3
Year/Semester of Study 2 / Fall Semester
Level of Course 1st Cycle Degree Programme
Type of Course Compulsory
Department BUSINESS ADMINISTRATION
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer MUSTAFA ÜNSALAN (mustafaunsalan@nevsehir.edu.tr)
Name of Lecturer(s) MUSTAFA ÜNSALAN,
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
Making students understand basic concepts and subjects of marketing.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Can explain the concept of marketing. PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization.
PO-17 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance.
 		Examination
LO-2 Can analyze the relationship between marketing and the environment. PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization.
PO-17 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance.
 		Examination
LO-3 Can explain marketing strategies. PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization.
 		Examination
LO-4 Can explain the target market selection strategies. PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization.
PO-17 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance.
 		Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
The concept of marketing, marketing approaches, environment and strategic planning, market segmentation, product price, promotion and distribution decisions.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Marketing Concepts and Principles of Marketing Lecturing, question and answer
2 Market and Marketing Environment Lecturing, question and answer
3 Marketing Informatıon System and Marketing Research Expression, question and answer
4 Strategic Marketing Planning Lecturing, question and answer
5 Market and markets Lecturing, question and answer
6 Industriyal Markets Lecturing, question and answer
7 Market Segmentations and Target Market Lecturing, question and answer
8 mid-term exam
9 Product Strategies Expression, question and answer
10 Price Strategies Lecturing, question and answer
11 Promotion Strategies Lecturing, question and answer
12 Place Strategies Lecturing, question and answer
13 Service Marketing Lecturing, question and answer
14 Brand Management Lecturing, question and answer
15 Digital Marketing Lecturing, question and answer
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Cemal Yükselen, "Pazarlama İlkeler ve Yönetimi", Ankara: Detay Yayıncılık, 2012
2 Altunışık, R., Özdemir Ş. ve Torlak Ö. (2014) Pazarlama İlkeleri ve Yönetimi, Beta Yayınevi, İstanbul
Required Course instruments and materials
Book, projection, blackboard.

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 4 4 16
       b) Search in internet/Library 3 4 12
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 4 3 12
mid-term exam 1 1 1
Own study for final exam 4 4 16
final exam 1 1 1
0
0
Total work load; 100