Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

FACULTY OF ECONOMICS & ADMINISTRATIVE SCIENCES / İŞL319 - BUSINESS ADMINISTRATION

Code: İŞL319 Course Title: MARKETING COMMUNICATIONS Theoretical+Practice: 3+0 ECTS: 4
Year/Semester of Study 3 / Fall Semester
Level of Course 1st Cycle Degree Programme
Type of Course Optional
Department BUSINESS ADMINISTRATION
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer SUZAN ÇOBAN (suzan@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
The purpose of this course, it provide an understanding about the concepts and issues with advertising and public relations.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Can explain in the concepts related to advertising and public relations PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization.
 		Examination
LO-2 Can explain advertising and public relations planning process PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization.
 		Examination
LO-3 Can explain the assessment process of advertising and public relation PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization.
 		Examination
LO-4 Can explain the application process of advertising and public relation PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization.
 		Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
The conceptual framework of marketing communications, objectives, components, relations between public relations and marketing, public relations, marketing concept, marketing, public relations and corporate public relations interaction between proactive and reactive public relations practice areas of marketing and Public Relations, Public Relations planning process, strategy types, conceptual expansion of the ad, classification, functions, advertising, advertising planning, advertising strategies, messages, advertising strategies: media, ad tactics, measurement and evaluation.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Conceptual framework, objectives, components of marketing communication,, Lecturing, question-answer and discussion method
2 Marketing communication model and elements Lecturing, question-answer and discussion method
3 Promotion mix and elements Lecturing, question-answer and discussion method
4 Promotion mix management and elements Lecturing, question-answer and discussion method
5 Message in advertising, media selection Lecturing, question-answer and discussion method
6 Agency relations and effectiveness measurement Lecturing, question-answer and discussion method
7 Using sponsorship and advertising, Lecturing, question-answer and discussion method
8 mid-term exam
9 Public relations and announcement definition, importance and target audiencet Lecturing, question-answer and discussion method
10 Public relations process Lecturing, question-answer and discussion method
11 Parties in the ad, ad planning process, Lecturing, question-answer and discussion method
12 Types of Public Relations Lecturing, question-answer and discussion method
13 Public relations environment and tools Lecturing, question-answer and discussion method
14 Announcement Lecturing, question-answer and discussion method
15 Examples from application Lecturing, question-answer and discussion method
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Odabaşı, Y. ve Oyman M. Pazarlama iletişim Yönetimi, Media cat yayınları, 2019.
2 Tikveş, Özkan, halkla ilişkiler ve Reklamcılık, İstanbu: Beta yay.
Required Course instruments and materials
Textbook and projection, blackboard.

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 3 9 27
       b) Search in internet/Library 3 8 24
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 4 4 16
mid-term exam 1 1 1
Own study for final exam 4 4 16
final exam 1 1 1
0
0
Total work load; 127