Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 4 / Fall Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS ADMINISTRATION | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | MUSTAFA ÜNSALAN (mustafaunsalan@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | ELİF KOCAGÖZ , | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Making students understand basic concepts and subjects of consumer behavior | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can explain the impact of consumer behavior on marketing strategies. |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-17 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance. |
Examination |
| LO-2 | Can explain models of consumer behavior |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-17 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance. |
Examination |
| LO-3 | Can explain the purchase decision process |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-17 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance. |
Examination |
| LO-4 | Can explain the factors that affect consumer behavior. |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-21 Have detailed knowledge of geography and culture as well as the historical of Turkey and the world. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| The significance of consumer behavior in marketing, the concept of consumer behavior and properties, general model of consumer behavior, relationship between consumer behavior and marketing strategy, psychological effects, socio-cultural effects, purchasing decision process. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Concept of consumer behavior and the significance of consumer behavior in marketing | Lecturing, question-answer and discussion method |
| 2 | General model of consumer behavior | Lecturing, question-answer and discussion method |
| 3 | factors affecting consumer behavior: psychological, social and personal | Lecturing, question-answer and discussion method |
| 4 | Learning | Lecturing, question-answer and discussion method |
| 5 | Motivation | Lecturing, question-answer and discussion method |
| 6 | Perception | Lecturing, question-answer and discussion method |
| 7 | Attitudes | Lecturing, question-answer and discussion method |
| 8 | mid-term exam | |
| 9 | Groups and advisory groups | Lecturing, question-answer and discussion method |
| 10 | Family | Lecturing, question-answer and discussion method |
| 11 | Social classes | Lecturing, question-answer and discussion method |
| 12 | Culture | Lecturing, question-answer and discussion method |
| 13 | Personel factors | Lecturing, question-answer and discussion method |
| 14 | Purchasing decision process | Lecturing, question-answer and discussion method |
| 15 | The store preferences and the image | Lecturing, question-answer and discussion method |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Koç, Erdoğan, tüketici davranışı ve pazarlama stratejileri: global ve yerel yaklaşım, seçkin yayıncılık, Ankara, 2007. | |
| 2 | Odabaşı, Yavuz ve Barış Gülfidan, Tüketici davranışları, Mediacat yay.,İstanbul, 2002. | |
| Required Course instruments and materials | ||
| Textbook, projection, blackboard. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 4 | 6 | 24 |
| b) Search in internet/Library | 5 | 5 | 25 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 5 | 2 | 10 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 5 | 20 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 123 | ||