Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

FACULTY OF ECONOMICS & ADMINISTRATIVE SCIENCES / İŞL416 - BUSINESS ADMINISTRATION

Code: İŞL416 Course Title: INTERNATIONAL MARKETING Theoretical+Practice: 3+0 ECTS: 4
Year/Semester of Study 4 / Spring Semester
Level of Course 1st Cycle Degree Programme
Type of Course Optional
Department BUSINESS ADMINISTRATION
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer SUZAN ÇOBAN (suzan@nevsehir.edu.tr)
Name of Lecturer(s) NEŞE ACAR,
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
Students understand basic concepts and subjects of international marketing.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Can explain the difference between national marketing with international marketing PO-
Examination
LO-2 Can explain the selection of the target market in International marketing PO-
Examination
LO-3 Can explain international marketing mix PO-
Examination
LO-4 Can explain the international market entry strategies PO-
Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
International marketing concept, reasons for international marketing orientation, prevented to market entry conditions, international trade and Turkey, international environment and market research, market entry methods, product policy, international marketing strategies, channels of distribution, pricing strategies and payment forms, banking and insurance operations, international communications, globalization.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 What is the international marketing? And why must we direct at international marketing? Prevented market entry conditions: protectionism Lecturing, question-answer and discussion method
2 International trade and Turkey. Lecturing, question-answer and discussion method
3 International environment and market research. Lecturing, question-answer and discussion method
4 Market entry methods. Lecturing, question-answer and discussion method
5 Product policy: new product development, brand selection, packaging. Lecturing, question-answer and discussion method
6 International marketing strategy: adaptation and standardization, product life cycle. Lecturing, question-answer and discussion method
7 Market segmentation and market selection Lecturing, question-answer and discussion method
8 mid-term exam
9 Strategies of focusing: product, production and customer. Lecturing, question-answer and discussion method
10 International channels of distribution: export intermediaries and franchising. Lecturing, question-answer and discussion method
11 Pricing strategies and payment forms. Lecturing, question-answer and discussion method
12 Banking and insurance operations. Lecturing, question-answer and discussion method
13 International communications: trade fairs, personal selling, Lecturing, question-answer and discussion method
14 direct mail and advertisement. Lecturing, question-answer and discussion method
15 Globalization Lecturing, question-answer and discussion method
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Kozlu, C., Uluslararası Pazarlama, Işbankası Yayınları, Ankara, 2009.
2 Karafakioğlu, M.,Uluslar Arası Pazarlama, Beta Yay., İstanbul, 2000.
Required Course instruments and materials
Book, projections, blackboard

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 3 8 24
       b) Search in internet/Library 2 7 14
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 4 6 24
mid-term exam 1 1 1
Own study for final exam 4 4 16
final exam 1 1 1
0
0
Total work load; 122