Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | GRAPHIC DESIGN | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | BETÜL MÜEZZİNOĞLU (betulmuezzinoglu@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The relationship of the advertising with the other disciplines, advertising media, research, creativity, design, text / script writing, the campaign, the stages of an advertising campaign, realizing advetising and its types as an effective communicaiton tool, generating creative thiningk, the campaign planning and implemention, evaluating the advertising examples within the perspective of given information. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Knows about advertisement: definition, types, purpose and history. |
PO-27 Comprehend advertising information and analysis methods. PO-28 Know the process of advertising, design and implementation |
Examination Term Paper |
| LO-2 | Knows the communication tools used in advertising campaigns. |
PO-27 Comprehend advertising information and analysis methods. PO-28 Know the process of advertising, design and implementation |
Examination Term Paper |
| LO-3 | Advertising environments. Gains knowledge of print and audio-visual advertisements. |
PO-27 Comprehend advertising information and analysis methods. PO-28 Know the process of advertising, design and implementation |
Examination Term Paper |
| LO-4 | Can determine target audience and budget in advertising campaign plan. |
PO-27 Comprehend advertising information and analysis methods. PO-28 Know the process of advertising, design and implementation |
Examination Term Paper |
| LO-5 | Knows the advertising planning process. |
PO-27 Comprehend advertising information and analysis methods. PO-28 Know the process of advertising, design and implementation |
Examination Term Paper |
| LO-6 | Knows advertising writing and creativity. |
PO-27 Comprehend advertising information and analysis methods. PO-28 Know the process of advertising, design and implementation |
Examination Term Paper |
| LO-7 | Can write an advertisement script. |
PO-27 Comprehend advertising information and analysis methods. PO-28 Know the process of advertising, design and implementation |
Examination Term Paper |
| LO-8 | Can design storyboards for TV advertising. |
PO-27 Comprehend advertising information and analysis methods. PO-28 Know the process of advertising, design and implementation |
Examination Term Paper |
| LO-9 | How can the advertisement analyze. |
PO-27 Comprehend advertising information and analysis methods. PO-28 Know the process of advertising, design and implementation |
Examination Term Paper |
| LO-10 | Knows the relationship between gender and advertising. |
PO-27 Comprehend advertising information and analysis methods. PO-28 Know the process of advertising, design and implementation |
Examination Term Paper |
| LO-11 | Knows globalization, environmental problems and green advertising. |
PO-27 Comprehend advertising information and analysis methods. PO-28 Know the process of advertising, design and implementation |
Examination Term Paper |
| LO-12 | Gains knowledge of international advertising. |
PO-27 Comprehend advertising information and analysis methods. PO-28 Know the process of advertising, design and implementation |
Examination Term Paper |
| LO-13 | Knows ethical practices in advertising campaigns. |
PO-27 Comprehend advertising information and analysis methods. PO-28 Know the process of advertising, design and implementation |
Examination Term Paper |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Definition of advertising, Types, Purpose, History, Advertising Media, TV, Radio, Internet, newspapers, Demand Research Process, Creative Advertising Campaign Planning, Thought, Editorial Process, Screenwriting, Advertising Agencies, Production Companies, Media Planning, Budget, Various institutions and organizations related to advertising, Analysis of Various Advertising Campaigns. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Advertising: definition, types, purpose, history. | Lecture, Question-Answer, Individual Learning |
| 2 | Communication tools used in advertising campaigns. | Lecture, Question-Answer, Individual Learning |
| 3 | Advertising environments. Print and audiovisual ads. Mascot design. | Lecture, Question-Answer, Individual Learning |
| 4 | Determining target audience and budget in advertising campaign plan. | Lecture, Question-Answer, Individual Learning |
| 5 | Ad planning process. | Lecture, Question-Answer, Individual Learning |
| 6 | Advertising writing and creativity. | Lecture, Question-Answer, Individual Learning |
| 7 | Advertising script writing. | Lecture, Question-Answer, Individual Learning |
| 8 | mid-term exam | |
| 9 | Storyboard design for TV advertising. | Lecture, Question-Answer, Individual Learning |
| 10 | Rules to be considered in storyboard design. | Lecture, Question-Answer, Individual Learning |
| 11 | How to analyze the advertisement. | Lecture, Question-Answer, Individual Learning |
| 12 | Gender and advertising. | Lecture, Question-Answer, Individual Learning |
| 13 | Globalization, environmental problems and green advertising. | Lecture, Question-Answer, Individual Learning |
| 14 | International advertising. | Lecture, Question-Answer, Individual Learning |
| 15 | Ethical practices in advertising campaigns. | Lecture, Question-Answer, Individual Learning |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Casson, Prof. Herbet N. “Tanıtım ve Reklam Sanatı”. Toker Yayınları. İstanbul, 2001. | |
| 2 | Ertike, Aybike Serttaş. “Reklam : Temel Kavramlar Teknik Bilgiler Örnekler”. Detay Yayıncılık. Ankara, 2009. | |
| 3 | Teker, Ulufer. “Grafik Tasarım ve Reklam”. Yorum Sanat Yayınevi. İstanbul, 2009. | |
| Required Course instruments and materials | ||
| Computer, projector, slide machine, overhead projector, pens, paper, workshop environment. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | |||
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | 8 | 1 | 40 |
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 2 | 5 | 10 |
| b) Search in internet/Library | 3 | 4 | 12 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 6 | 7 | 42 |
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 0 | ||
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 4 | 12 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 120 | ||