Nevşehir Hacı Bektaş Veli University Course Catalogue
|
|||||
| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | GRAPHIC DESIGN | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | REYHAN TÜRK (reyhanturk@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | REYHAN TÜRK, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| To teach Advertising, advertising promotion, types, purposes, advertising relationships graphic arts, advertising, advertising media and analysis methods. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Knows the advertising by definition, advertising, the history at Turkey and World, advertising’s objectives, advertising, relationship with other disciplines, the economic and social effects of advertising. |
PO-27 Comprehend advertising information and analysis methods. PO-28 Know the process of advertising, design and implementation |
Examination Presentation |
| LO-2 | Knows the advertising’s functions, the advertising’s classification (types), the benefits of advertising, the advertising process. |
PO-27 Comprehend advertising information and analysis methods. PO-28 Know the process of advertising, design and implementation |
Examination Presentation |
| LO-3 | Knows advertising media, advertising media selection, the types of advertising media and ıts properties. |
PO-27 Comprehend advertising information and analysis methods. PO-28 Know the process of advertising, design and implementation |
Examination Presentation |
| LO-4 | Knows the concept of advertising campaign, the formation process of advertising campaign |
PO-27 Comprehend advertising information and analysis methods. PO-28 Know the process of advertising, design and implementation |
Examination Presentation |
| LO-5 | Can determine , research and situation analysis at formation process of advertising campaign, the objectives of campaign. |
PO-27 Comprehend advertising information and analysis methods. PO-28 Know the process of advertising, design and implementation |
Examination Presentation |
| LO-6 | Can determine the campaign’s strategy. |
PO-27 Comprehend advertising information and analysis methods. PO-28 Know the process of advertising, design and implementation |
Examination Presentation |
| LO-7 | Knows to determining the methods of advertising budget and the campaign's budget |
PO-27 Comprehend advertising information and analysis methods. PO-28 Know the process of advertising, design and implementation |
Examination Presentation |
| LO-8 | Can make the implementation and evaluation of advertising campaign, creative works and items (message, title, slogan, text) in advertising campaign. |
PO-27 Comprehend advertising information and analysis methods. PO-28 Know the process of advertising, design and implementation |
Examination Presentation |
| LO-9 | Knows advertising and creativity, the basic creative strategies used in advertising campaigns. |
PO-27 Comprehend advertising information and analysis methods. PO-28 Know the process of advertising, design and implementation |
Examination Presentation |
| LO-10 | Can prepare the production work at print advertising vehicles and media text in print advertising. |
PO-27 Comprehend advertising information and analysis methods. PO-28 Know the process of advertising, design and implementation |
Examination Presentation |
| LO-11 | Production works at broadcast advertising vehicles, making advertising text for broadcast advertising tools. |
PO-27 Comprehend advertising information and analysis methods. PO-28 Know the process of advertising, design and implementation |
Examination Presentation |
| LO-12 | Knows the measure of advertising effectiveness, advertising pre-event measurement methods and measurement methods to the advertising after the event. |
PO-27 Comprehend advertising information and analysis methods. PO-28 Know the process of advertising, design and implementation |
Examination Presentation |
| LO-13 | Knows the Institutions and organizations (advertising, advertising agencies, media, advertising departments, advertising board) related to advertising. |
PO-27 Comprehend advertising information and analysis methods. PO-28 Know the process of advertising, design and implementation |
Examination Presentation |
| LO-14 | Knows the implementation basis of international advertising. |
PO-27 Comprehend advertising information and analysis methods. PO-28 Know the process of advertising, design and implementation |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
|||
| Course Contents | ||
| The advertising by definition, advertising, the history at Turkey and World, advertising’s objectives, advertising, relationship with other disciplines, the economic and social effects of advertising, the advertising’s functions, the advertising’s classification (types), the benefits of advertising, the advertising process, advertising media, advertising media selection, the types of advertising media and ?ts properties. research and situation analysis at formation process of advertising campaign, the objectives of campaign. To determine the campaign’s strategy. To determining the methods of advertising budget and the campaign's budget, Can make the implementation and evaluation of advertising campaign, creative works and items (message, title, slogan, text) in advertising campaign. advertising and creativity, the basic creative strategies used in advertising campaigns. The advertising and creativity, the basic creative strategies used in advertising campaigns . Production works at broadcast advertising vehicles, making advertising text for broadcast advertising tools. The measure of advertising effectiveness, advertising pre-event measurement methods and measurement methods to the advertising after the event. The Institutions and organizations (advertising, advertising agencies, media, advertising departments, advertising board) related to advertising. the Institutions and organizations (advertising, advertising agencies, media, advertising departments, advertising board) related to advertising. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | The advertising by definition, advertising, the history at Turkey and World, advertising’s objectives, advertising, relationship with other disciplines, the economic and social effects of advertising. | Lecture, Question and Answer, Research, Individual Learning |
| 2 | The advertising’s functions, the advertising’s classification (types), the benefits of advertising, the advertising process | Lecture, Question and Answer, Research, Individual Learning |
| 3 | The advertising media, advertising media selection, the types of advertising media and ıts properties. | Lecture, Question and Answer, Research, Individual Learning |
| 4 | The concept of advertising campaign, the formation process of advertising campaign | Lecture, Question and Answer, Research, Individual Learning |
| 5 | The research and situation analysis at formation process of advertising campaign, determing the objectives of campaign. | Lecture, Question and Answer, Research, Individual Learning |
| 6 | To determing the campaign’s strategy. | Lecture, Question and Answer, Research, Individual Learning |
| 7 | To determining the methods of advertising budget and the campaign's budget | Lecture, Question and Answer, Research, Individual Learning |
| 8 | mid-term exam | |
| 9 | Can make the implementation and evaluation of advertising campaign, creative works and items (message, title, slogan, text) in advertising campaign. | Lecture, Question and Answer, Research, Individual Learning |
| 10 | The advertising and creativity, the basic creative strategies used in advertising campaigns | Lecture, Question and Answer, Research, Individual Learning |
| 11 | The production works at broadcast advertising vehicles, making advertising text for broadcast advertising tools. | Lecture, Question and Answer, Research, Individual Learning |
| 12 | The production works at broadcast advertising vehicles, making advertising text for broadcast advertising tools. | Lecture, Question and Answer, Research, Individual Learning |
| 13 | The measure of advertising effectiveness, advertising pre-event measurement methods and measurement methods to the advertising after the event. | Lecture, Question and Answer, Research, Individual Learning |
| 14 | The Institutions and organizations (advertising, advertising agencies, media, advertising departments, advertising board) related to advertising. | Lecture, Question and Answer, Research, Individual Learning |
| 15 | The the implementation basis of international advertising | Lecture, Question and Answer, Research, Individual Learning |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Casson, Prof. Herbet N. “Tanıtım ve Reklam Sanatı”. Toker Yayınları. İstanbul, 2001. | |
| 2 | Ertike, Aybike Serttaş. “Reklam : Temel Kavramlar Teknik Bilgiler Örnekler”. Detay Yayıncılık. Ankara, 2009. | |
| 3 | Teker, Ulufer. “Grafik Tasarım ve Reklam”. Yorum Sanat Yayınevi. İstanbul, 2009. | |
| Required Course instruments and materials | ||
| Computer, projector, slide machine, overhead projector, pens, paper. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | |||
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | 8 | 1 | 40 |
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 2 | 5 | 10 |
| b) Search in internet/Library | 3 | 4 | 12 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 7 | 6 | 42 |
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 0 | ||
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 4 | 12 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 120 | ||