Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TOURISM MANAGEMENT | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | ŞULE ARDIÇ YETİŞ (ardicsule@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| This course applies the concepts, principles and practices of marketing to tourism businesses at the firm level. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can have comprehensive knowledge of theories, concepts, principles and practices of tourism marketing |
PO-1 Have a deeper understanding of tourism and its related fields. PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-6 Understand, critically evaluate and apply key business principles to run both national and international tourism operations. PO-10 Analyze, critically interpret and evaluate the knowledge and skills they have gained. |
Presentation Performance Project Term Paper |
| LO-2 | Can have advanced knowledge of marketing environment analysis, target marketing, products, pricing, distribution and promotion in tourism. |
PO-1 Have a deeper understanding of tourism and its related fields. PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-8 Conduct a study on issues which necessitates expertise in the field of tourism both independently and with others. PO-9 Develop behaviors and competencies required for lifelong learning. PO-10 Analyze, critically interpret and evaluate the knowledge and skills they have gained. PO-14 Demonstrate effective communication and presentation skills both verbally and in writing. |
Presentation Performance Project Term Paper |
| LO-3 | Can inform about destination marketing |
PO-1 Have a deeper understanding of tourism and its related fields. PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-6 Understand, critically evaluate and apply key business principles to run both national and international tourism operations. PO-8 Conduct a study on issues which necessitates expertise in the field of tourism both independently and with others. PO-9 Develop behaviors and competencies required for lifelong learning. PO-10 Analyze, critically interpret and evaluate the knowledge and skills they have gained. |
Presentation Performance Project Term Paper |
| LO-4 | Can examine about organization and control of tourism marketing activities. |
PO-1 Have a deeper understanding of tourism and its related fields. PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-6 Understand, critically evaluate and apply key business principles to run both national and international tourism operations. PO-8 Conduct a study on issues which necessitates expertise in the field of tourism both independently and with others. PO-9 Develop behaviors and competencies required for lifelong learning. PO-10 Analyze, critically interpret and evaluate the knowledge and skills they have gained. |
Presentation Performance Project Term Paper |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Basic concepts in tourism marketing, analysis of marketing environment in tourism, consumer behavior and target marketing in tourism, tourism products, pricing in tourism , tourism distribution, promotion in tourism, implementaion of marketing activities, evaluating marketing activities, destination marketing. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Basic concepts in tourism marketing | Lecturing, Question- Answer, Discussion |
| 2 | Service Marketing | Lecturing, Question- Answer, Discussion |
| 3 | Analysis of marketing environment in tourism, | Project Presentation, Question- Answer, Discussion, Lecturing |
| 4 | Consumer Behavior in Tourism | Project Presentation, Question- Answer, Discussion, Lecturing |
| 5 | Consumer Behavior in Tourism | Project Presentation, Question- Answer, Discussion, Lecturing |
| 6 | Target marketing in tourism(market segmentation, target marketing, positining) | Project Presentation, Question- Answer, Discussion, Lecturing |
| 7 | Target marketing in tourism(market segmentation, target marketing, positining) | Project Presentation, Question- Answer, Discussion, Lecturing |
| 8 | mid-term exam | |
| 9 | Traditional Marketin Mix: Tourism products | Project Presentation, Question- Answer, Discussion, Lecturing |
| 10 | Traditional Marketin Mix: Pricing in tourism | Project Presentation, Question- Answer, Discussion, Lecturing |
| 11 | Traditional Marketin Mix: Tourism distribution | Project Presentation, Question- Answer, Discussion, Lecturing |
| 12 | Traditional Marketin Mix: Promotion in tourism | Project Presentation, Question- Answer, Discussion, Lecturing |
| 13 | Extra marketin mix for tourism: Physical Evidence, People, Processes | Project Presentation, Question- Answer, Discussion, Lecturing |
| 14 | İmplementing and Evaluating marketing activities | Project Presentation, Question- Answer, Discussion, Lecturing |
| 15 | Destination marketing | Project Presentation, Question- Answer, Discussion, Lecturing |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Philip, K., Bowen, J. ve Makens, J. (2010). Marketing for Hospitality and Tourism | |
| 2 | Middleton, V. T. C. (2010). Marketing in Travel and Tourism, Oxford: Heineman. | |
| 3 | Morrison M. A. (2010). Hospitality and Travel Marketing, Albany: Delmar Publishers | |
| 4 | Kozak,N. (2006). Turizm Pazarlaması. Ankara: Detay Yayıncılık. | |
| 5 | meydan Uygur, S. (2017) Örnek Olaylarla TURİZM PAZARLAMASI, Ankara: Detay Yayıncılık | |
| Required Course instruments and materials | ||
| books, articles, internet resources, course notes | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | %40 | ||
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | 8 | 1 | %20 |
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | 8 | %20 | |
| 8.Term Paper | 16 | 1 | %60 |
| 9.Project | |||
| final exam | %60 | ||
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 2 | 14 | 28 |
| b) Search in internet/Library | 2 | 14 | 28 |
| c) Performance Project | 2 | 4 | 8 |
| d) Prepare a workshop/Presentation/Report | 3 | 14 | 42 |
| e) Term paper/Project | 3 | 14 | 42 |
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 0 | ||
| mid-term exam | 0 | ||
| Own study for final exam | 0 | ||
| final exam | 0 | ||
| 0 | |||
| 0 | |||
| Total work load; | 190 | ||