Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

TOURISM RESEARCH INSTITUTE / TUİ503 - TOURISM MANAGEMENT

Code: TUİ503 Course Title: TOURISM MARKETING Theoretical+Practice: 3+0 ECTS: 6
Year/Semester of Study 1 / Fall Semester
Level of Course 2nd Cycle Degree Programme
Type of Course Optional
Department TOURISM MANAGEMENT
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer KORAY ÇAMLICA (koraycamlica@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
This course applies the concepts, principles and practices of marketing to tourism businesses at the firm level.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Can have comprehensive knowledge of theories, concepts, principles and practices of tourism marketing PO-1 Have a deeper understanding of tourism and its related fields.
PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry.
PO-6 Understand, critically evaluate and apply key business principles to run both national and international tourism operations.
PO-10 Analyze, critically interpret and evaluate the knowledge and skills they have gained.
Presentation
Performance Project
Term Paper
LO-2 Can have advanced knowledge of marketing environment analysis, target marketing, products, pricing, distribution and promotion in tourism. PO-1 Have a deeper understanding of tourism and its related fields.
PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry.
PO-8 Conduct a study on issues which necessitates expertise in the field of tourism both independently and with others.
PO-9 Develop behaviors and competencies required for lifelong learning.
PO-10 Analyze, critically interpret and evaluate the knowledge and skills they have gained.
PO-14 Demonstrate effective communication and presentation skills both verbally and in writing.
Presentation
Performance Project
Term Paper
LO-3 Can inform about destination marketing PO-1 Have a deeper understanding of tourism and its related fields.
PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry.
PO-6 Understand, critically evaluate and apply key business principles to run both national and international tourism operations.
PO-8 Conduct a study on issues which necessitates expertise in the field of tourism both independently and with others.
PO-9 Develop behaviors and competencies required for lifelong learning.
PO-10 Analyze, critically interpret and evaluate the knowledge and skills they have gained.
Presentation
Performance Project
Term Paper
LO-4 Can examine about organization and control of tourism marketing activities. PO-1 Have a deeper understanding of tourism and its related fields.
PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry.
PO-6 Understand, critically evaluate and apply key business principles to run both national and international tourism operations.
PO-8 Conduct a study on issues which necessitates expertise in the field of tourism both independently and with others.
PO-9 Develop behaviors and competencies required for lifelong learning.
PO-10 Analyze, critically interpret and evaluate the knowledge and skills they have gained.
Presentation
Performance Project
Term Paper
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
Basic concepts in tourism marketing, analysis of marketing environment in tourism, consumer behavior and target marketing in tourism, tourism products, pricing in tourism , tourism distribution, promotion in tourism, implementaion of marketing activities, evaluating marketing activities, destination marketing.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Basic concepts in tourism marketing Lecturing, Question- Answer, Discussion
2 Service Marketing Lecturing, Question- Answer, Discussion
3 Analysis of marketing environment in tourism, Project Presentation, Question- Answer, Discussion, Lecturing
4 Consumer Behavior in Tourism Project Presentation, Question- Answer, Discussion, Lecturing
5 Consumer Behavior in Tourism Project Presentation, Question- Answer, Discussion, Lecturing
6 Target marketing in tourism(market segmentation, target marketing, positining) Project Presentation, Question- Answer, Discussion, Lecturing
7 Target marketing in tourism(market segmentation, target marketing, positining) Project Presentation, Question- Answer, Discussion, Lecturing
8 mid-term exam
9 Traditional Marketin Mix: Tourism products Project Presentation, Question- Answer, Discussion, Lecturing
10 Traditional Marketin Mix: Pricing in tourism Project Presentation, Question- Answer, Discussion, Lecturing
11 Traditional Marketin Mix: Tourism distribution Project Presentation, Question- Answer, Discussion, Lecturing
12 Traditional Marketin Mix: Promotion in tourism Project Presentation, Question- Answer, Discussion, Lecturing
13 Extra marketin mix for tourism: Physical Evidence, People, Processes Project Presentation, Question- Answer, Discussion, Lecturing
14 İmplementing and Evaluating marketing activities Project Presentation, Question- Answer, Discussion, Lecturing
15 Destination marketing Project Presentation, Question- Answer, Discussion, Lecturing
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Philip, K., Bowen, J. ve Makens, J. (2010). Marketing for Hospitality and Tourism
2 Middleton, V. T. C. (2010). Marketing in Travel and Tourism, Oxford: Heineman.
3 Morrison M. A. (2010). Hospitality and Travel Marketing, Albany: Delmar Publishers
4 Kozak,N. (2006). Turizm Pazarlaması. Ankara: Detay Yayıncılık.
5 meydan Uygur, S. (2017) Örnek Olaylarla TURİZM PAZARLAMASI, Ankara: Detay Yayıncılık
Required Course instruments and materials
books, articles, internet resources, course notes

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam %40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation 8 1 %20
5.Report
6.Workshop
7.Performance Project 8 %20
8.Term Paper 16 1 %60
9.Project
final exam %60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 2 14 28
       b) Search in internet/Library 2 14 28
       c) Performance Project 2 4 8
       d) Prepare a workshop/Presentation/Report 3 14 42
       e) Term paper/Project 3 14 42
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 0
mid-term exam 0
Own study for final exam 0
final exam 0
0
0
Total work load; 190