Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

VOCATIONAL SCHOOL OF NEVŞEHİR / PAY226 - MARKETING

Code: PAY226 Course Title: TV ADVERTIING Theoretical+Practice: 2+0 ECTS: 3
Year/Semester of Study 2 / Spring Semester
Level of Course Short Cycle Degree Programme
Type of Course Optional
Department MARKETING
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer RIZA GÜNAYDIN (rzgnydn@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
The aim of course is to give information about television advertising, to develop creative projects and to recognize the tv advertising industry in Turkey.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Can explain advertising and media of advertising. PO-1 The students who have completed the program successfully: Have an understanding of concepts, principles, theories and facts within the contexts of marketing.
Examination
LO-2 Can explain the basic construction techniques of tv advertising . PO-17 Demonstrate effective use of both basic and professional information and communication technologies and software.
 		Examination
LO-3 Can explain the preproduction stages of advertising. PO-17 Demonstrate effective use of both basic and professional information and communication technologies and software.
 		Examination
LO-4 Can explain the production stages of advertising. PO-1 The students who have completed the program successfully: Have an understanding of concepts, principles, theories and facts within the contexts of marketing.
Examination
LO-5 Can explain the post-production stages of advertising. PO-1 The students who have completed the program successfully: Have an understanding of concepts, principles, theories and facts within the contexts of marketing.
Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
This course involves; definition of advertising, media of advertising, TV advertising, characteristics of creative and effective tv commercial films, advertising and scenario analysis, tv advertising production techniques (camera, acting, lighting, editing, music, etc.), pre-production, production and post-production stages of advertising, examination of actual advertisements from around the world and our country.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Definition of advertising and media of advertising. Lecturing.
2 Tv advertising. Lecturing.
3 Characteristics of creative and effective tv advertising. Lecturing.
4 The process of creative strategy. Lecturing.
5 Tv advertising formats. Lecturing.
6 The basic construction techniques of tv advertising (camera, acting, lighting, editing, music, etc.). Lecturing.
7 The basic construction techniques of tv advertising (camera, acting, lighting, editing, music, etc.). Lecturing.
8 mid-term exam
9 Preproduction, production and post-production stages of advertising. Lecturing.
10 Preproduction, production and post-production stages of advertising. Lecturing.
11 Preproduction, production and post-production stages of advertising. Lecturing.
12 TV advertising and scenario analysis. Lecturing,question-answer,discussion.
13 TV advertising and scenario analysis. Lecturing,question-answer,discussion.
14 Examination of actual advertisements from around the world and our country. Lecturing,question-answer,discussion.
15 Examination of actual advertisements from around the world and our country. Lecturing,question-answer,discussion.
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Avşar, Z., Elden, M. (2005). Reklam ve reklam mevzuatı. Ankara: Piramit Yayıncılık.
2 Gıyasettin, T. (2008). Reklamcılık. Ankara: Nobel Yayıncılık.
3 Kocabaş, F., Elden, M. (2004). Reklamcılık-kavramlar, kararlar, kurumlar. İstanbul: İletişim Yayınları.
Required Course instruments and materials
Lecture notes and projection machine.

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 2 14 28
Outside Class
       a) Reading 2 14 28
       b) Search in internet/Library 1 2 2
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 5 3 15
mid-term exam 1 1 1
Own study for final exam 5 3 15
final exam 1 1 1
0
0
Total work load; 90