Information Of Programmes

FACULTY OF TOURISM / T217 - TOURISM AND HOTEL MANAGEMENT

Code: T217

Course Title: MARKETING

Theoretical+Practice: 2+0

ECTS: 2

Year/Semester of Study

2 / Fall Semester

Level of Course

1st Cycle Degree Programme

Type of Course

Optional

Department

TOURISM AND HOTEL MANAGEMENT

Pre-requisities and Co-requisites

None

Mode of Delivery

Face to Face

Teaching Period

14 Weeks

Name of Lecturer

SUZAN ÇOBAN (suzan@nevsehir.edu.tr)

Name of Lecturer(s)

EMİR ERDEN,

Language of Instruction

Turkish

Work Placement(s)

None

Objectives of the Course

Making students understand basic concepts and subjects of marketing.

Learning Outcomes		PO	MME
The students who succeeded in this course:
LO-1	Can describe the concepts of marketing.	PO-1 To have detailed knowledge about a specific profession related to the field of Tourism and to have comprehensive and systematic knowledge about concepts, theories, principles and facts in close disciplines. To use and interpret this knowledge, theories, models generally in business environment	Examination
LO-2	Can explain marketing environment	PO-1 To have detailed knowledge about a specific profession related to the field of Tourism and to have comprehensive and systematic knowledge about concepts, theories, principles and facts in close disciplines. To use and interpret this knowledge, theories, models generally in business environment PO-7 To follow changes in internal and external environment of organization in the field, to make rational analysis, interpret, contribute and adapt changes.	Examination
LO-3	Can explain the marketing mix.	PO-3 To have knowledge about Service Delivery Process and procedures in the field of Tourism. To analyze, plan, practice and control these processes. To restructure and improve Service Delivery Process when necessary. To manage or to convert service processes and work which are complex, unpredictable and require new strategic approaches.	Examination
LO-4	Can explain the selection of the target market.	PO-3 To have knowledge about Service Delivery Process and procedures in the field of Tourism. To analyze, plan, practice and control these processes. To restructure and improve Service Delivery Process when necessary. To manage or to convert service processes and work which are complex, unpredictable and require new strategic approaches.	Examination
PO: Programme Outcomes MME:Method of measurement & Evaluation

Course Contents
Course comprise of marketing concept, marketing approaches, environmental strategic planning, market segmentation, product price, promotion and distribution decisions.
Weekly Course Content
Week	Subject	Learning Activities and Teaching Methods
1	Marketing concepts and approaches	Lecturing, question-answer and discussion method
2	Comparison of approaches about marketing	Lecturing, question-answer and discussion method
3	Environment: macro and micro	Lecturing, question-answer and discussion method
4	Market segmentation and target market selection	Lecturing, question-answer and discussion method
5	Opportinuties and threats	Lecturing, question-answer and discussion method
6	Strategic planning	Lecturing, question-answer and discussion method
7	Functional planning	Lecturing, question-answer and discussion method
8	mid-term exam
9	Product concepts and clasification	Lecturing, question-answer and discussion method
10	product life	Lecturing, question-answer and discussion method
11	Price and significant	Lecturing, question-answer and discussion method
12	Pricing methods	Lecturing, question-answer and discussion method
13	Promotion mix and significant	Lecturing, question-answer and discussion method
14	Advertising, personal selling, public relations, sales promotion conc	Lecturing, question-answer and discussion method
15	The importance of distribution channels, direct and indirect distribution	Lecturing, question-answer and discussion method
16	final exam
Recommend Course Book / Supplementary Book/Reading
1	MUCUK İSMET, PAZARLAMA İLKELERİ, TÜRKMEN YAYINLARI, İSTANBUL, 2010
2	ALTUNIŞIK, R., VE DİĞERLERİ, MODERN PAZARLAMA, DEĞİŞİM YAYINLARI, İSTANBUL, 2006.
Required Course instruments and materials
Projection, textbook, blackboard.

Assessment Methods
Type of Assessment	Week	Hours	Weight(%)
mid-term exam	8	1	40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam	16	1	60

Student Work Load
Type of Work	Weekly Hours	Number of Weeks	Work Load
Weekly Course Hours (Theoretical+Practice)	2	14	28
Outside Class
a) Reading	3	4	12
b) Search in internet/Library	2	2	4
c) Performance Project			0
d) Prepare a workshop/Presentation/Report			0
e) Term paper/Project			0
Oral Examination			0
Quiz			0
Laboratory exam			0
Own study for mid-term exam	2	3	6
mid-term exam	1	1	1
Own study for final exam	2	3	6
final exam	1	1	1
			0
			0
Total work load;			58