Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS ADMINISTRATION (MASTER'S DEGREE PROGRAMME WITHOUT THESIS) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | MUSTAFA ÜNSALAN (mustafaunsalan@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | SUZAN ÇOBAN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Students understand the concepts and issues related to marketing management. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can explain the marketing mix. |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-15 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance. |
Examination Presentation |
| LO-2 | Can explain selection of target market strategies. |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. |
Examination |
| LO-3 | Can explain marketing environment and its elements. |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-15 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance. |
Examination Presentation |
| LO-4 | Can express the organization of marketing department. |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-15 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| The concept of marketing, marketing approaches, environment and strategic planning, marketing strategies, Organization and control. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Marketing Concepts and Principles of Marketing | Lecture, question and answer. |
| 2 | Marketing Environment and Global Marketing | Lecture, question and answer. |
| 3 | Marketing Informatıon System and Marketing Research | Lecture, question and answer. |
| 4 | Strategic Marketing Planning | Lecture, question and answer. |
| 5 | Consumer Markets | Lecture, question and answer. |
| 6 | Industriyal Markets | Lecture, question and answer. |
| 7 | Market Segmentations and Target Market | Lecture, question and answer. |
| 8 | mid-term exam | |
| 9 | Product strategies | Lecture, question and answer. |
| 10 | Price Strategies | Lecture, question and answer. |
| 11 | Promotion Strategies | Lecture, question and answer. |
| 12 | Place Strategies | Lecture, question and answer. |
| 13 | Marketing Auditing | Lecture, question and answer. |
| 14 | Brand Management | Lecture, question and answer. |
| 15 | Digital Marketing Management | Lecture, question and answer. |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | ALTUNIŞIK, R., VE DİĞERLERİ, MODERN PAZARLAMA, DEĞİŞİM YAYINLARI, İSTANBUL, 2006. | |
| Required Course instruments and materials | ||
| Book, projection, blackboard. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 4 | 10 | 40 |
| b) Search in internet/Library | 5 | 5 | 25 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 4 | 5 | 20 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 5 | 5 | 25 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 5 | 4 | 20 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 174 | ||