Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS ADMINISTRATION (MASTER'S DEGREE PROGRAMME WITHOUT THESIS) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | SUZAN ÇOBAN (suzan@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | BURCU GÜLSEVİL BELBER, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The purpose of this course is to understand classical and modern methods of promotion. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can explain the methods of the contemporary promotion. |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-15 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance. PO-18 Use research methods and techniques for writing a thesis or doing scientific research. |
Examination Presentation |
| LO-2 | Can define the concepts related to marketing communications |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. |
Examination |
| LO-3 | Can describe recent developments in communication. |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-15 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance. PO-18 Use research methods and techniques for writing a thesis or doing scientific research. |
Examination Presentation |
| LO-4 | Can explain the communication process. |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Communication, marketing communication, integrated marketing communication, persuasion, promotion mix, advertising, personal selling, sales promotion, marketing, public relations, sponsorship, internet marketing, word of mouth communication, trade fairs and exhibitions. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | The concept and model of communication, marketing communication and integrated marketing communication concepts | Lecturing, question-answer and discussion method |
| 2 | Persuasion in marketing communications | Lecturing, question-answer and discussion method |
| 3 | The concept of promotion and the promotion mix | Lecturing, question-answer and discussion method |
| 4 | Advertising | Lecturing, question-answer and discussion method |
| 5 | Personal selling | Lecturing, question-answer and discussion method |
| 6 | Marketing public relations | Lecturing, question-answer and discussion method |
| 7 | Preparing and presenting seminars on marketing communications | Seminar presentation |
| 8 | mid-term exam | |
| 9 | Promotion | Lecturing, question-answer and discussion method |
| 10 | Direct marketing methods | Lecturing, question-answer and discussion method |
| 11 | Internet communications and marketing | Lecturing, question-answer and discussion method |
| 12 | Word of mouth communication and marketing | Lecturing, question-answer and discussion method |
| 13 | Sponsorship | Lecturing, question-answer and discussion method |
| 14 | Trade fairs and exhibitions | Lecturing, question-answer and discussion method |
| 15 | Prepare and present seminars on current issues in communication | Seminar presentation |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Odabaşı, Y. ve Mine Oyman (2013), "Pazarlama İletişimi Yönetimi",Mediacat Yayıncılık | |
| Required Course instruments and materials | ||
| Projection, textbook, blackboard. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 4 | 10 | 40 |
| b) Search in internet/Library | 3 | 10 | 30 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 8 | 2 | 16 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 5 | 4 | 20 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 5 | 4 | 20 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 170 | ||