Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS ADMINISTRATION (MASTER'S DEGREE PROGRAMME WITHOUT THESIS) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | EMİR ERDEN (erden@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | SUZAN ÇOBAN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Making students understand basic concepts and subjects of services marketing. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can explain the elements of service marketing. |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-15 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance. PO-18 Use research methods and techniques for writing a thesis or doing scientific research. |
Examination Presentation |
| LO-2 | Can explain the features of service marketing. |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-15 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance. |
Examination Presentation |
| LO-3 | Can do an original study on service marketing. |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-15 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance. PO-18 Use research methods and techniques for writing a thesis or doing scientific research. |
Presentation |
| LO-4 | Can explain the issue of quality of service marketing. |
PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization. PO-15 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance. PO-18 Use research methods and techniques for writing a thesis or doing scientific research. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| The concept of service, service companies, marketing mix, the human factor and the physical evidence, demand and capacity management, service marketing, and new approache | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | The service concept and services's features | Expression, question and answer |
| 2 | Classification of services and environment | Expression, question and answer |
| 3 | Marketing mix: product and distribution | Expression, question and answer |
| 4 | Marketing mix: price and promotion | Expression, question and answer |
| 5 | Public relations, personal selling and direct marketing | Expression, question and answer |
| 6 | the human factor in service marketing | Expression, question and answer |
| 7 | Physical evidence | Expression, question and answer |
| 8 | mid-term exam | |
| 9 | Demand management service businesses | Expression, question and answer |
| 10 | capacity management of service businesses | Expression, question and answer |
| 11 | service quality and its dimensions | Expression, question and answer |
| 12 | service quality model | Expression, question and answer |
| 13 | Improving the quality of service | Expression, question and answer |
| 14 | Presentation | Expression, question and answer |
| 15 | Presentation | Expression, question and answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Öztürk Ayşe, Hizmet pazarlaması, Birlik yayınları, Eskişehir, 2000 | |
| Required Course instruments and materials | ||
| Book, projections, computer, blackboard. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 20 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | 14,15 | 1 | 20 |
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 9 | 4 | 36 |
| b) Search in internet/Library | 6 | 3 | 18 |
| c) Performance Project | 3 | 3 | 9 |
| d) Prepare a workshop/Presentation/Report | 7 | 7 | 49 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 4 | 4 | 16 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 4 | 16 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 188 | ||