Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

INSTITUTE OF SOCIAL SCIENCES / İŞLTZİÖ532 - BUSINESS ADMINISTRATION (MASTER'S DEGREE PROGRAMME WITHOUT THESIS)

Code: İŞLTZİÖ532 Course Title: ADVERTISING AND PUBLIC RELATIONS Theoretical+Practice: 3+0 ECTS: 6
Year/Semester of Study 1 / Spring Semester
Level of Course 2nd Cycle Degree Programme
Type of Course Optional
Department BUSINESS ADMINISTRATION (MASTER'S DEGREE PROGRAMME WITHOUT THESIS)
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer MUSTAFA ÜNSALAN (mustafaunsalan@nevsehir.edu.tr)
Name of Lecturer(s) BURCU GÜLSEVİL BELBER,
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
Making students understand basic concepts and subjects of advertising.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Can explain the concepts related to advertising. PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization.
 		Examination
LO-2 Can explain strategies of advertising media. PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization.
 		Examination
LO-3 be able to prepare a seminar about advertising PO-15 Use modern methods and technologies of business administration including analytical thinking and information technology in the first instance.
PO-18 Use research methods and techniques for writing a thesis or doing scientific research.
Presentation
LO-4 Can explain strategies of advertising messages. PO-11 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization.
 		Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
Conceptual expansion of the ad, classification, functions and advertising in integrated marketing communications, parties in the ad, ad planning process, advertising strategies: messages, advertising strategies: media, ad tactics, ad measurement and evaluation.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Conceptual expansion of the ad, classification, functions, Lecturing, question-answer and discussion method
2 Parties in the ad, Lecturing, question-answer and discussion method
3 Ad planning process, Lecturing, question-answer and discussion method
4 Advertising strategies: messages Lecturing, question-answer and discussion method
5 Advertising strategies: messages Lecturing, question-answer and discussion method
6 Advertising strategies: media, Lecturing, question-answer and discussion method
7 Advertising strategies: media, Lecturing, question-answer and discussion method
8 mid-term exam
9 Ad Tactics, Lecturing, question-answer and discussion method
10 Ad Tactics, Lecturing, question-answer and discussion method
11 Measurement and evaluation Lecturing, question-answer and discussion method
12 Measurement and evaluation Lecturing, question-answer and discussion method
13 Relationship between advertising and competitio Lecturing, question-answer and discussion method
14 Unfair competition and advertising practices Lecturing, question-answer and discussion method
15 Prepare and present seminars on current issues related to advertising Seminar presentation
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Füsun Topsümer ve Müge Elden (2013), "Reklamcılık Kavramlar, Kararlar, Kurumlar", İletişim Yayınları
2 Yıldız, Öykü Ezgi (2015), "Reklam ve İkna", Kriter Yayıncılık
Required Course instruments and materials
Textbook, projection, blackboard.

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 4 10 40
       b) Search in internet/Library 4 10 40
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 8 1 8
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 5 4 20
mid-term exam 1 1 1
Own study for final exam 4 4 16
final exam 1 1 1
0
0
Total work load; 168