Nevşehir Hacı Bektaş Veli University Course Catalogue
|
|||||
| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 3rd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS ADMINISTRATION - PRODUCTION MANAGEMENT AND MARKETING (DOCTORATE DEGREE) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | BURCU GÜLSEVİL BELBER (bbelber@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course, to be able to comprehend the concepts of communication and integrated marketing communication, the elements of communication, the mixed elements of integrated marketing communication. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | It can explain the basic concepts of integrated marketing communication. |
PO-7 Understand the interaction of marketing with other branches of business management and different disciplines, examine the various marketing issues with new perspectives, gain abilities to produce original information through analysis and synthesis technics. PO-8 Approach new marketing information in a systematic manner, have a high level of skills in research methods. |
Examination |
| LO-2 | He can say the definition, objectives and characteristics of integrated marketing communication. |
PO-7 Understand the interaction of marketing with other branches of business management and different disciplines, examine the various marketing issues with new perspectives, gain abilities to produce original information through analysis and synthesis technics. PO-8 Approach new marketing information in a systematic manner, have a high level of skills in research methods. |
Examination Presentation |
| LO-3 | Integrated marketing communication can explain mixed elements. |
PO-1 Understand all aspects of marketing science by adding current and advanced theoretical marketing information, on their knowledge which they have gained from their previous education processes, and deepen their cumulative knowledge at a level that they can innovate new information in this field. PO-8 Approach new marketing information in a systematic manner, have a high level of skills in research methods. PO-11 Have knowledge which is up to date, follow national and international literature closely and develop themselves not only in the marketing field, but also in the other social issues PO-12 Contribute to national and international literature by doing and introducing original scientific studies in the field of marketing. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
|||
| Course Contents | ||
| The content of this course includes the concept of communication, the concept of integrated marketing communication, communication elements, integrated marketing communication mixed elements. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Explaining the purpose, content, course plans and studies to be done. | Lecturing. |
| 2 | Definition of the concept of communication and communication process. | Lecturing, discussion. |
| 3 | The definition, objectives and characteristics of the concept of integrated marketing communication. | Lecturing, discussion. |
| 4 | Integrated marketing communication mixed elements-product. | Lecturing, discussion. |
| 5 | Integrated marketing communication mixed elements-product. | Lecturing, discussion. |
| 6 | Integrated marketing communication mixed elements-price. | Lecturing, discussion. |
| 7 | Integrated marketing communication mixed elements-place. | Lecturing, discussion. |
| 8 | mid-term exam | |
| 9 | Integrated marketing communication mixed elements-promotion. | Lecturing, discussion. |
| 10 | Integrated marketing communication mixed elements-promotion-advertisement. | Lecturing, discussion. |
| 11 | Integrated marketing communication mixed elements-promotion-sales development. | Presentation, discussion, question-answer methods. |
| 12 | Integrated marketing communication mixed elements-promotion-personal selling. | Presentation, discussion, question-answer methods. |
| 13 | Integrated marketing communication mixed elements-promotion-public relations. | Presentation, discussion, question-answer methods. |
| 14 | Integrated marketing communication mixed elements-promotion-Direct Marketing | Presentation, discussion, question-answer methods. |
| 15 | Integrated marketing communication mixed elements-Internet-Social Media. | Presentation, discussion, question-answer methods. |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | AVŞAR, Zakir, Müge ELDEN, (2005), Reklam ve Reklam Mevzuatı, Ankara: Piramit Yayıncılık. | |
| 2 | KOCABAŞ, Füsun, Müge ELDEN, (2004), Reklamcılık-Kavramlar, Kararlar, Kurumlar, İstanbul: İletişim Yayınları. | |
| 3 | DILLON, Jack, (1998), Reklamcı, Ankara: MediaCat Yayınları. | |
| Required Course instruments and materials | ||
| Lecture notes and computer. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | 11-15 | 1 | 30 |
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 30 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 4 | 14 | 56 |
| b) Search in internet/Library | 3 | 14 | 42 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 3 | 3 | 9 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 3 | 9 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 5 | 20 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 180 | ||