Information Of Programmes

INSTITUTE OF SOCIAL SCIENCES / İŞL-624 - BUSINESS ADMINISTRATION - PRODUCTION MANAGEMENT AND MARKETING (DOCTORATE DEGREE)

Code: İŞL-624

Course Title: MARKETING RESEARCH APPLICATIONS

Theoretical+Practice: 3+0

ECTS: 6

Year/Semester of Study

1 / Spring Semester

Level of Course

3rd Cycle Degree Programme

Type of Course

Optional

Department

BUSINESS ADMINISTRATION - PRODUCTION MANAGEMENT AND MARKETING (DOCTORATE DEGREE)

Pre-requisities and Co-requisites

None

Mode of Delivery

Face to Face

Teaching Period

14 Weeks

Name of Lecturer

SUZAN ÇOBAN (suzan@nevsehir.edu.tr)

Name of Lecturer(s)

NEŞE ACAR,

Language of Instruction

Turkish

Work Placement(s)

None

Objectives of the Course

Students understand basic concepts and subjects of marketing research.

Learning Outcomes		PO	MME
The students who succeeded in this course:
LO-1	Can produce analytical solutions to the problems of marketing	PO-6 Gain theoretical and practical knowledge and skills in advanced marketing research, on the basis of statistical information, learn and apply a variety of qualitative and quantitative research methods, collect data with scientific methods, do advanced-level analysis successfully, evaluate and interpret the findings/results, use some statistical programs such as SPSS.	Examination
LO-2	Can apply the research process	PO-6 Gain theoretical and practical knowledge and skills in advanced marketing research, on the basis of statistical information, learn and apply a variety of qualitative and quantitative research methods, collect data with scientific methods, do advanced-level analysis successfully, evaluate and interpret the findings/results, use some statistical programs such as SPSS. PO-8 Approach new marketing information in a systematic manner, have a high level of skills in research methods.	Presentation
LO-3	Can define the concepts related to the research process.	PO-6 Gain theoretical and practical knowledge and skills in advanced marketing research, on the basis of statistical information, learn and apply a variety of qualitative and quantitative research methods, collect data with scientific methods, do advanced-level analysis successfully, evaluate and interpret the findings/results, use some statistical programs such as SPSS. PO-8 Approach new marketing information in a systematic manner, have a high level of skills in research methods.	Examination
LO-4	Can explain sampling methods.	PO-6 Gain theoretical and practical knowledge and skills in advanced marketing research, on the basis of statistical information, learn and apply a variety of qualitative and quantitative research methods, collect data with scientific methods, do advanced-level analysis successfully, evaluate and interpret the findings/results, use some statistical programs such as SPSS.	Examination
PO: Programme Outcomes MME:Method of measurement & Evaluation

Course Contents
Definition and types of marketing research, marketing research process and errors, secondary and primary sources of marketing research, data collection tools, scaling and grading, the concepts of sampling and sampling process, sampling methods, choice of sample size , data preparation techniques, hypothesis testing and cross-tables, regression analysis, correlation analysis.
Weekly Course Content
Week	Subject	Learning Activities and Teaching Methods
1	Definition and types of marketing research	Lecturing, question-answer method
2	Marketing research process and errors	Lecturing, question-answer method
3	Secondary sources of marketing research	Lecturing, question-answer method
4	Primary sources of marketing research	Lecturing, question-answer method
5	Data collection tools: The process of survey and observation	Lecturing, question-answer method
6	Scaling and grading	Lecturing, question-answer method
7	The concepts of sampling and sampling process	Lecturing, question-answer method
8	mid-term exam
9	Sampling methods	Lecturing, question-answer method
10	Selection of sample size, mean, frequency distribution, reliability	Lecturing, question-answer method
11	Hypothesis test and chi-square and t-test	Lecturing, question-answer method
12	Correlation and Regression analysis and SPSS applications	Lecturing, question-answer method, dıiplaying on SPSS.
13	Factor analysis and SPSS applications	Lecturing, question-answer method, displaying on SPSS.
14	Variance analysis and SPSS applications	Lecturing, question-answer method, displaying on SPSS.
15	Prepare and present a research project related to marketing problems	Project / Seminar presentation
16	final exam
Recommend Course Book / Supplementary Book/Reading
1	Nakip, M., Pazarlama Araştırmaları: SPPSS Destekli, Seçkin yay., Ankara 2009.
2	Büyüköztürk, Şener, Veri Analizi El Kitabı, Pegem Akademi, Ankara, 2014
Required Course instruments and materials
Textbook, SPSS software, computer, projection, blackboard.

Assessment Methods
Type of Assessment	Week	Hours	Weight(%)
mid-term exam	8	1	40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam	16	1	60

Student Work Load
Type of Work	Weekly Hours	Number of Weeks	Work Load
Weekly Course Hours (Theoretical+Practice)	3	14	42
Outside Class
a) Reading	4	10	40
b) Search in internet/Library	4	10	40
c) Performance Project			0
d) Prepare a workshop/Presentation/Report	3	6	18
e) Term paper/Project			0
Oral Examination			0
Quiz			0
Laboratory exam			0
Own study for mid-term exam	5	4	20
mid-term exam	1	1	1
Own study for final exam	4	4	16
final exam	1	1	1
			0
			0
Total work load;			178