Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 3rd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TOURISM MANAGEMENT (DOCTORATE DEGREE) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | BURCU GÜLSEVİL BELBER (bbelber@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| To explain students how the behavior of consumers occur, which factors determine the behavior and what affect the behavior, what sort of a process the consumer face while making tourism product buying decisions. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | explain the factors which determine consumer behavior in tourism |
PO-1 Have a deeper understanding of tourism and its related fields. PO-6 Understand, critically evaluate and apply key business principles to run both national and international tourism operations. |
Examination Presentation |
| LO-2 | analyze the factors which influence consumer behavior in tourism |
PO-1 Have a deeper understanding of tourism and its related fields. PO-6 Understand, critically evaluate and apply key business principles to run both national and international tourism operations. |
Examination Presentation |
| LO-3 | evaluate the basic theories related to buying decision process |
PO-1 Have a deeper understanding of tourism and its related fields. PO-6 Understand, critically evaluate and apply key business principles to run both national and international tourism operations. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Demographical and economical features of consumer markets, factors affecting consumer behavior, consumer buying cases and decision making process, environmental impacts | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Concepts related to consumer behavior | Lecturing, Question- Answer, Discussion |
| 2 | Psychological factors affecting consumer behavior | Lecturing, Question- Answer, Discussion |
| 3 | Psychological factors affecting consumer behavior | Lecturing, Question- Answer, Discussion |
| 4 | Demographic factors affecting consumer behavior | Lecturing, Question- Answer, Discussion |
| 5 | Demographic factors affecting consumer behavior | Lecturing, Question- Answer, Discussion |
| 6 | Socio-cultural factors affecting consumer behavior | Lecturing, Question- Answer, Discussion |
| 7 | Socio-cultural factors affecting consumer behavior | Lecturing, Question- Answer, Discussion |
| 8 | mid-term exam | |
| 9 | Psychological factors affecting touristic consumer behavior | Project Presentation, Question- Answer, Discussion, Lecturing |
| 10 | Psychological factors affecting touristic consumer behavior | Project Presentation, Question- Answer, Discussion, Lecturing |
| 11 | Democraphic factors affecting touristic consumer behavior | Project Presentation, Question- Answer, Discussion, Lecturing |
| 12 | Socio-cultural factors affecting touristic consumer behavior | Project Presentation, Question- Answer, Discussion, Lecturing |
| 13 | Socio-cultural factors affecting touristic consumer behavior | Project Presentation, Question- Answer, Discussion, Lecturing |
| 14 | Touristic buying decision process | Project Presentation, Question- Answer, Discussion, Lecturing |
| 15 | Touristic buying decision process | Project Presentation, Question- Answer, Discussion, Lecturing |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Odabaşı, Y., Barış, G. 2002. Tüketici Davranışı. MEDIACAT Kitapları | |
| 2 | Swarbrooke, J., Horner, S. 2007. Consumer Behavior in Tourism. Butterworth-Heinemann: Oxford | |
| Required Course instruments and materials | ||
| Computer, projection. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 2 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | 2 | 30 | |
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 2 | 30 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 5 | 14 | 70 |
| b) Search in internet/Library | 0 | ||
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 6 | 5 | 30 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 5 | 5 | 25 |
| mid-term exam | 2 | 1 | 2 |
| Own study for final exam | 2 | 5 | 10 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 180 | ||