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Year/Semester of Study | 1 / Spring Semester | ||||
Level of Course | 3rd Cycle Degree Programme | ||||
Type of Course | Optional | ||||
Department | TOURISM MANAGEMENT (DOCTORATE DEGREE) | ||||
Pre-requisities and Co-requisites | None | ||||
Mode of Delivery | Face to Face | ||||
Teaching Period | 14 Weeks | ||||
Name of Lecturer | NİLÜFER ŞAHİN PERÇİN (nilufer.percin@nevsehir.edu.tr) | ||||
Name of Lecturer(s) | |||||
Language of Instruction | Turkish | ||||
Work Placement(s) | None | ||||
Objectives of the Course | |||||
Exposing problem-solving, critical-thinking, oral and written communication, and team and leadership skills; Integrate strategic and functional business areas in making decisions; Encouragement of commitment to ethical values and behavior, continuous learning and professional growth |
Learning Outcomes | PO | MME | |
The students who succeeded in this course: | |||
LO-1 | Knows basic concepts and process of strategic management |
PO-1 Have a deeper understanding of tourism and its related fields. PO-6 Understand, critically evaluate and apply key business principles to run both national and international tourism operations. PO-7 Develop and apply competitive strategies relevant to tourism management. |
Examination |
LO-2 | Knows contemporary issues on strategic management |
PO-1 Have a deeper understanding of tourism and its related fields. PO-6 Understand, critically evaluate and apply key business principles to run both national and international tourism operations. PO-7 Develop and apply competitive strategies relevant to tourism management. |
Examination |
LO-3 | Analyzes scientific researches on strategic management |
PO-1 Have a deeper understanding of tourism and its related fields. PO-6 Understand, critically evaluate and apply key business principles to run both national and international tourism operations. PO-7 Develop and apply competitive strategies relevant to tourism management. |
Examination |
PO: Programme Outcomes MME:Method of measurement & Evaluation |
Course Contents | ||
definition and process of strategic management | ||
Weekly Course Content | ||
Week | Subject | Learning Activities and Teaching Methods |
1 | Strategic management and basic concepts | Lecturing Method, Question-Answer, Discussion |
2 | Features of strategic managemet, advantages and disadvantages of strategy | Lecturing Method, Question-Answer, Discussion |
3 | Differences between strategic management and functional management | Lecturing Method, Question-Answer, Discussion |
4 | Strategic intent hierarchy | Lecturing Method, Question-Answer, Discussion |
5 | concept of goal, basic goals of a business (economic and social goals) | Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review |
6 | SWOT analysis | Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review |
7 | SWOT analysis | Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review |
8 | mid-term exam | |
9 | determining strategy, basic business strategies, competitive strategies, functional strategies | Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review |
10 | Selecting strategy, 7S analysis | Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review |
11 | Applicating of strategy | Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review |
12 | Strategic control | Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review |
13 | Contemporary strategic issues | Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review |
14 | Contemporary strategic issues | Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review |
15 | Case study | Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review |
16 | final exam | |
Recommend Course Book / Supplementary Book/Reading | ||
1 | Eren, E. 2010. Stratejik Yönetim ve İşletme Politikası. Beta Basım Yayım | |
2 | Dess, G. , Lumpkin, G.T., Eisner, A., McNamara, G. 2011. Strategic Management: Creating Competitive Advantages. | |
Required Course instruments and materials | ||
Dess, G. , Lumpkin, G.T., Eisner, A., McNamara, G. 2011. Strategic Management: Creating Competitive Advantages. Eren, E. 2010. Stratejik Yönetim ve Isletme Politikasi. |
Assessment Methods | |||
Type of Assessment | Week | Hours | Weight(%) |
mid-term exam | 8 | 2 | 40 |
Other assessment methods | |||
1.Oral Examination | |||
2.Quiz | |||
3.Laboratory exam | |||
4.Presentation | |||
5.Report | |||
6.Workshop | |||
7.Performance Project | |||
8.Term Paper | |||
9.Project | |||
final exam | 16 | 2 | 60 |
Student Work Load | |||
Type of Work | Weekly Hours | Number of Weeks | Work Load |
Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
Outside Class | |||
a) Reading | 2 | 14 | 28 |
b) Search in internet/Library | 2 | 14 | 28 |
c) Performance Project | 2 | 14 | 28 |
d) Prepare a workshop/Presentation/Report | 2 | 14 | 28 |
e) Term paper/Project | 0 | ||
Oral Examination | 0 | ||
Quiz | 0 | ||
Laboratory exam | 0 | ||
Own study for mid-term exam | 3 | 2 | 6 |
mid-term exam | 2 | 1 | 2 |
Own study for final exam | 4 | 4 | 16 |
final exam | 2 | 1 | 2 |
0 | |||
0 | |||
Total work load; | 180 |