Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

TOURISM RESEARCH INSTITUTE / TUİ608 - TOURISM MANAGEMENT (DOCTORATE DEGREE)

Code: TUİ608 Course Title: STRATEGIC MANAGEMENT IN TOURISM Theoretical+Practice: 3+0 ECTS: 6
Year/Semester of Study 1 / Spring Semester
Level of Course 3rd Cycle Degree Programme
Type of Course Optional
Department TOURISM MANAGEMENT (DOCTORATE DEGREE)
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer NİLÜFER ŞAHİN PERÇİN (nilufer.percin@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
Exposing problem-solving, critical-thinking, oral and written communication, and team and leadership skills; Integrate strategic and functional business areas in making decisions; Encouragement of commitment to ethical values and behavior, continuous learning and professional growth

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Knows basic concepts and process of strategic management PO-1 Have a deeper understanding of tourism and its related fields.
PO-6 Understand, critically evaluate and apply key business principles to run both national and international tourism operations.
PO-7 Develop and apply competitive strategies relevant to tourism management.
Examination
LO-2 Knows contemporary issues on strategic management PO-1 Have a deeper understanding of tourism and its related fields.
PO-6 Understand, critically evaluate and apply key business principles to run both national and international tourism operations.
PO-7 Develop and apply competitive strategies relevant to tourism management.
Examination
LO-3 Analyzes scientific researches on strategic management PO-1 Have a deeper understanding of tourism and its related fields.
PO-6 Understand, critically evaluate and apply key business principles to run both national and international tourism operations.
PO-7 Develop and apply competitive strategies relevant to tourism management.
Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
definition and process of strategic management
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Strategic management and basic concepts Lecturing Method, Question-Answer, Discussion
2 Features of strategic managemet, advantages and disadvantages of strategy Lecturing Method, Question-Answer, Discussion
3 Differences between strategic management and functional management Lecturing Method, Question-Answer, Discussion
4 Strategic intent hierarchy Lecturing Method, Question-Answer, Discussion
5 concept of goal, basic goals of a business (economic and social goals) Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review
6 SWOT analysis Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review
7 SWOT analysis Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review
8 mid-term exam
9 determining strategy, basic business strategies, competitive strategies, functional strategies Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review
10 Selecting strategy, 7S analysis Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review
11 Applicating of strategy Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review
12 Strategic control Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review
13 Contemporary strategic issues Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review
14 Contemporary strategic issues Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review
15 Case study Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Eren, E. 2010. Stratejik Yönetim ve İşletme Politikası. Beta Basım Yayım
2 Dess, G. , Lumpkin, G.T., Eisner, A., McNamara, G. 2011. Strategic Management: Creating Competitive Advantages.
Required Course instruments and materials
Dess, G. , Lumpkin, G.T., Eisner, A., McNamara, G. 2011. Strategic Management: Creating Competitive Advantages. Eren, E. 2010. Stratejik Yönetim ve Isletme Politikasi.

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 2 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 2 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 2 14 28
       b) Search in internet/Library 2 14 28
       c) Performance Project 2 14 28
       d) Prepare a workshop/Presentation/Report 2 14 28
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 3 2 6
mid-term exam 2 1 2
Own study for final exam 4 4 16
final exam 2 1 2
0
0
Total work load; 180