Nevşehir Hacı Bektaş Veli University Course Catalogue
|
|||||
| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 3rd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TOURISM MANAGEMENT (DOCTORATE DEGREE) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | İBRAHİM YILMAZ (iyilmaz@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to inform students about the contemporary marketing approaches recently developed in today's business environment which has a dynamic structure. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | can inform about the change in marketing approaches |
PO-1 Have a deeper understanding of tourism and its related fields. PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-7 Develop and apply competitive strategies relevant to tourism management. |
Examination Presentation |
| LO-2 | can informed in detail about the new marketing approaches and be able to apply these approaches |
PO-1 Have a deeper understanding of tourism and its related fields. PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-7 Develop and apply competitive strategies relevant to tourism management. |
Examination Presentation |
| LO-3 | can know the importance and application of new marketing approaches in tourism, can apply these effectively |
PO-1 Have a deeper understanding of tourism and its related fields. PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-7 Develop and apply competitive strategies relevant to tourism management. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
|||
| Course Contents | ||
| Evaluating new definition of marketing and development of marketing mix, Postmodern Marketing, Value Based Marketing, Market Orientation, Organizational Service Marketing, Neuromarketing, Service Dominant Logic, Customer Engagement, Database Marketing, Relationship Marketing, Social Media and Marketing, Event Marketing, Mobile Marketing, Guerilla Marketing | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Content of the course, development in marketing philosophy/understanding in the historical process | Lecturing, Question- Answer, Discussion |
| 2 | New definition of marketing and evaluations on the development of marketing mix | Lecturing, Answer, Discussion |
| 3 | Post Modern Marketing | Project Presentation, Question- Answer, Discussion |
| 4 | Demarketing | Project Presentation, Question- Answer, Discussion |
| 5 | Content Marketing | Project Presentation, Question- Answer, Discussion |
| 6 | Neuromarketing | Project Presentation, Question- Answer, Discussion |
| 7 | Green Marketing | Project Presentation, Question- Answer, Discussion |
| 8 | mid-term exam | |
| 9 | Niche marketing | Project Presentation, Question- Answer, Discussion |
| 10 | Database Marketing | Project Presentation, Question- Answer, Discussion |
| 11 | Relationship Marketing | Project Presentation, Question- Answer, Discussion |
| 12 | Social Media and Marketing | Project Presentation, Question- Answer, Discussion |
| 13 | Event Marketing | Project Presentation, Question- Answer, Discussion |
| 14 | Mobile Marketing | Project Presentation, Question- Answer, Discussion |
| 15 | Guerilla Marketing | Project Presentation, Question- Answer, Discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Varinli, İ. (2012). Pazarlamada Yeni Yaklaşımlar, İstanbul: Seçkin Yayınevi. | |
| 2 | Artuğer vd. (2014). Pazarlamada Yeni Yaklaşımlar ve Turizmde Uygulamaları, Ankara: Detay Yayıncılık | |
| 3 | Yılmaz, i. (2016). Turizm Pazarlamasında Yeni Yaklaşımlardan Seçmeler, Ankara: Detay Yayıncılık | |
| 4 | Kılıç, B. ve Öter, Z. (2015). Turizm Pazarlamasında Güncel Yaklaşımlar, İstanbul: Beta Yayınları | |
| Required Course instruments and materials | ||
| beamer, books, articles, internet resources, course notes | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 2 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | 2 | 30 | |
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 2 | 30 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 3 | 14 | 42 |
| b) Search in internet/Library | 3 | 14 | 42 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 2 | 14 | 28 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 3 | 9 |
| mid-term exam | 2 | 1 | 2 |
| Own study for final exam | 3 | 4 | 12 |
| final exam | 2 | 1 | 2 |
| 0 | |||
| 0 | |||
| Total work load; | 179 | ||