Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 3 / Spring Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | TOURISM AND HOTEL MANAGEMENT | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | HAKAN VAHİT ERKUTLU (erkutlu@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The purpose of this course is to inform students about marketing in general and to create an awareness about tourism marketing. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can explain the components of tourism marketing and tourism marketing mix. |
PO-1 To have detailed knowledge about a specific profession related to the field of Tourism and to have comprehensive and systematic knowledge about concepts, theories, principles and facts in close disciplines. To use and interpret this knowledge, theories, models generally in business environment PO-3 To have knowledge about Service Delivery Process and procedures in the field of Tourism. To analyze, plan, practice and control these processes. To restructure and improve Service Delivery Process when necessary. To manage or to convert service processes and work which are complex, unpredictable and require new strategic approaches. |
Examination |
| LO-2 | Can apply the market segmentation strategies in tourism industry. |
PO-4 To have knowledge about internal and external environmental factors of organizations, relationships, interactions, management, policies and strategies of parts of the organization in the field. To use service delivery policies and strategies related to the field. To perform, review, improve and evaluate the service processes on the satisfaction basis of the customer, to find solutions for problems that affect the service process, to develop and use consumer satisfaction measurement tool. PO-7 To follow changes in internal and external environment of organization in the field, to make rational analysis, interpret, contribute and adapt changes. PO-14 To use information and communication technologies sufficiently to meet the field needs. |
Examination |
| LO-3 | Can explain the elements of the tourism marketing strategies and marketing plan. |
PO-4 To have knowledge about internal and external environmental factors of organizations, relationships, interactions, management, policies and strategies of parts of the organization in the field. To use service delivery policies and strategies related to the field. To perform, review, improve and evaluate the service processes on the satisfaction basis of the customer, to find solutions for problems that affect the service process, to develop and use consumer satisfaction measurement tool. PO-7 To follow changes in internal and external environment of organization in the field, to make rational analysis, interpret, contribute and adapt changes. PO-14 To use information and communication technologies sufficiently to meet the field needs. |
Examination |
| LO-4 | Can explain the importance of tourism marketing within business management. |
PO-6 To have a basic level of knowledge about important issues, alternative solutions and field-specific research methods in the field and relevant fields. To analyze knowledge related to the field concerning topics and issues, to evaluate different options in solving problems with a critical approach, to plan and realize projects and research using appropriate research methods. To present the results in a clear and understandable way, to be unique and autonomous in solving problems in complex and unpredictable situations and to decide himself/herself. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Basic concepts of marketing-tourism marketing, market segmentation, market types and marketing strategies, marketing mix elements and marketing research; international marketing and e-marketing. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Marketing concept, service marketing | Lecturing and discussion |
| 2 | Introduction to tourism marketing | Lecturing and discussion |
| 3 | Tourism marketing planning | Lecturing and discussion |
| 4 | Marketing Information System and Tourism Market | Lecturing and discussion |
| 5 | Marketing mix - tourism product | Lecturing and discussion |
| 6 | Marketing mix- Distribution | Lecturing and discussion |
| 7 | Marketing mix- Price | Lecturing and discussion |
| 8 | mid-term exam | |
| 9 | Marketing mix- Product | Lecturing and discussion |
| 10 | Marketing mix- Promotion | Lecturing and discussion |
| 11 | Market segmentation and target market selection | Lecturing and discussion |
| 12 | Market segmentation and target market selection | Lecturing and discussion |
| 13 | E-marketing | Lecturing and discussion |
| 14 | International marketing | Lecturing and discussion |
| 15 | Case study application | Discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Kozak, Nazmi (2006), Turizm Pazarlaması. Detay Yayıncılık, Ankara. | |
| Required Course instruments and materials | ||
| Textbook, handouts and case study samples | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 6 | 14 | 84 |
| b) Search in internet/Library | 0 | ||
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 6 | 2 | 12 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 8 | 2 | 16 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 142 | ||