Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

FACULTY OF TOURISM / T326 - TOURISM AND HOTEL MANAGEMENT

Code: T326 Course Title: CONSUMER BEHAVIOR IN TOURISM Theoretical+Practice: 2+0 ECTS: 2
Year/Semester of Study 3 / Spring Semester
Level of Course 1st Cycle Degree Programme
Type of Course Optional
Department TOURISM AND HOTEL MANAGEMENT
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer SUZAN ÇOBAN (suzan@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
Making students understand basic concepts and subjects of consumer behaviors

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Can explain the factors that affect the behavior of tourists on marketing strategies PO-1 To have detailed knowledge about a specific profession related to the field of Tourism and to have comprehensive and systematic knowledge about concepts, theories, principles and facts in close disciplines. To use and interpret this knowledge, theories, models generally in business environment
PO-7 To follow changes in internal and external environment of organization in the field, to make rational analysis, interpret, contribute and adapt changes.
Examination
LO-2 Can explain the purchasing decision-making processes of tourists PO-3 To have knowledge about Service Delivery Process and procedures in the field of Tourism. To analyze, plan, practice and control these processes. To restructure and improve Service Delivery Process when necessary. To manage or to convert service processes and work which are complex, unpredictable and require new strategic approaches.
 		Examination
LO-3 Can explain factors that influence the choice destination for tourists PO-4 To have knowledge about internal and external environmental factors of organizations, relationships, interactions, management, policies and strategies of parts of the organization in the field. To use service delivery policies and strategies related to the field. To perform, review, improve and evaluate the service processes on the satisfaction basis of the customer, to find solutions for problems that affect the service process, to develop and use consumer satisfaction measurement tool.
 		Examination
LO-4 Can eplain the role of social factors in the behavior of tourists. PO-1 To have detailed knowledge about a specific profession related to the field of Tourism and to have comprehensive and systematic knowledge about concepts, theories, principles and facts in close disciplines. To use and interpret this knowledge, theories, models generally in business environment
PO-3 To have knowledge about Service Delivery Process and procedures in the field of Tourism. To analyze, plan, practice and control these processes. To restructure and improve Service Delivery Process when necessary. To manage or to convert service processes and work which are complex, unpredictable and require new strategic approaches.
 		Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
The definition of a tourist, typology of touristic consumer, consumer behavior models, the factors affecting consumer behavior: psychological, social and personal.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Tourists definition and typologies of touristic consumer Lecturing, question-answer and discussion method
2 Concept of consumer behavior and the significance of consumer behavior in marketing Lecturing, question-answer and discussion method
3 General model of consumer behavior Lecturing, question-answer and discussion method
4 Factors affecting consumer behavior: psychological, social and personal Lecturing, question-answer and discussion method
5 Learning Lecturing, question-answer and discussion method
6 Motivation Lecturing, question-answer and discussion method
7 Perception Lecturing, question-answer and discussion method
8 mid-term exam
9 Attitudes Lecturing, question-answer and discussion method
10 Groups and advisory groups Lecturing, question-answer and discussion method
11 Family Lecturing, question-answer and discussion method
12 Social classes Lecturing, question-answer and discussion method
13 Culture Lecturing, question-answer and discussion method
14 Personel factors Lecturing, question-answer and discussion method
15 Purchasing decision process Lecturing, question-answer and discussion method
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Koç Erdoğan, Tüketici Davranışı ve Pazarlama Stratejileri: Global ve Yerel Yaklaşım, Seçkin ya. Ankara, 2008
2 Odabaşı, Yavuz ve Barış Gülfidan, Tüketici davranışları, Mediacat yay.,İstanbul, 2002.
Required Course instruments and materials
Textbook and the projection

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project 14 1 60
final exam

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 2 14 28
Outside Class
       a) Reading 2 2 4
       b) Search in internet/Library 3 4 12
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 3 4 12
mid-term exam 1 1 1
Own study for final exam 3 3 9
final exam 1 1 1
0
0
Total work load; 67