Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 4 / Spring Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TOURISM AND HOTEL MANAGEMENT | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | DUYGU EREN (deren@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of the course is to gain an understanding for how the nature of planning, development and entrepreneurship has evolved during the last century. The course will also focus on sustainability aspects of tourism development and planning. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Defines and explains the various elements of tourism planning. |
PO-1 To have detailed knowledge about a specific profession related to the field of Tourism and to have comprehensive and systematic knowledge about concepts, theories, principles and facts in close disciplines. To use and interpret this knowledge, theories, models generally in business environment PO-3 To have knowledge about Service Delivery Process and procedures in the field of Tourism. To analyze, plan, practice and control these processes. To restructure and improve Service Delivery Process when necessary. To manage or to convert service processes and work which are complex, unpredictable and require new strategic approaches. |
Examination |
| LO-2 | Explains the ways of effective destination planning. |
PO-1 To have detailed knowledge about a specific profession related to the field of Tourism and to have comprehensive and systematic knowledge about concepts, theories, principles and facts in close disciplines. To use and interpret this knowledge, theories, models generally in business environment PO-3 To have knowledge about Service Delivery Process and procedures in the field of Tourism. To analyze, plan, practice and control these processes. To restructure and improve Service Delivery Process when necessary. To manage or to convert service processes and work which are complex, unpredictable and require new strategic approaches. |
Examination |
| LO-3 | Can evaluate the potential of a tourist destination |
PO-1 To have detailed knowledge about a specific profession related to the field of Tourism and to have comprehensive and systematic knowledge about concepts, theories, principles and facts in close disciplines. To use and interpret this knowledge, theories, models generally in business environment PO-3 To have knowledge about Service Delivery Process and procedures in the field of Tourism. To analyze, plan, practice and control these processes. To restructure and improve Service Delivery Process when necessary. To manage or to convert service processes and work which are complex, unpredictable and require new strategic approaches. PO-4 To have knowledge about internal and external environmental factors of organizations, relationships, interactions, management, policies and strategies of parts of the organization in the field. To use service delivery policies and strategies related to the field. To perform, review, improve and evaluate the service processes on the satisfaction basis of the customer, to find solutions for problems that affect the service process, to develop and use consumer satisfaction measurement tool. PO-7 To follow changes in internal and external environment of organization in the field, to make rational analysis, interpret, contribute and adapt changes. |
Examination |
| LO-4 | Explains the significance of sustainable tourism development planning. |
PO-1 To have detailed knowledge about a specific profession related to the field of Tourism and to have comprehensive and systematic knowledge about concepts, theories, principles and facts in close disciplines. To use and interpret this knowledge, theories, models generally in business environment PO-3 To have knowledge about Service Delivery Process and procedures in the field of Tourism. To analyze, plan, practice and control these processes. To restructure and improve Service Delivery Process when necessary. To manage or to convert service processes and work which are complex, unpredictable and require new strategic approaches. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| This course explores the growth and impacts of tourism both domestically and internationally. Tourism has obvious economic, social and political benefits earning, as it does, precious foreign exchange and international contacts. Travel can be enlightening and entertaining. But international tourism in particular, also has costs, especially for the destination country. The diversion of scarce resources towards luxury accommodations, the commercialization of local cultures, environmental degradation, and the growth of a “servile” class, are frequent corollaries of tourism in developing countries. The content of the course is a combination of lectures around the key topics in the tourism development and planning as outlined in the detailed weekly course content. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Tourism and components of tourism system. Interdisciplinary approaches to tourism. | Anlatım, Sorular-cevaplar, Tartışmalar |
| 2 | Tourism Industry and its structure: Attractions, Infrastructures and Superstructures. | Lecture, Questions-answers, Discussions |
| 3 | Tourism demand: types of tourism demand- indicators of effective demand- determinants of tourism demand – measurement of tourism demand- national and international tourism demand. | Lecture, Questions-answers, Discussions |
| 4 | Definitions of planning, Outlines the key elements of the planning process and analysis. | Lecture, Questions-answers, Discussions |
| 5 | Steps in Planning Process – Short Range and Long Range Planning | Lecture, Questions-answers, Discussions |
| 6 | Defining "Destination”. Types of destination, characteristics of destination. Destination selection process. | Lecture, Questions-answers, Discussions |
| 7 | Tourism and linkage between destination and development. Destination Management Systems. Destination planning guidelines. | Lecture, Questions-answers, Discussions |
| 8 | mid-term exam | |
| 9 | Assessment of Tourism Potential. Demand and supply match. | Lecture, Questions-answers, Discussions |
| 10 | National and Regional Tourism Planning and development hierarchy. | Lecture, Questions-answers, Discussions |
| 11 | Assessment of tourism impact on destinations: Economic, socio- cultural and ecological. | Lecture, Questions-answers, Discussions |
| 12 | Concepts of carrying capacity and sustainable tourism development. Planning for Sustainable Tourism Development. | Lecture, Questions-answers, Discussions |
| 13 | Sustainable development and planning approaches and indicators. | Lecture, Questions-answers, Discussions |
| 14 | Overview of five year development plans with special reference to five year plans for tourism development and promotion, National Action Plan, National Tourism Policy, Destination planning and development. | Case Studies |
| 15 | Planning and development of different tourism activities in different regions/cities in Turkey with special reference to the case study of Cappadocia. | Case Studies |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Orhan İÇÖZ, Turgut VAR ve İbrahim İLHAN, Turizm Planlaması ve Politikası: Turizmde Bölgesel Planlama, 2. Basım, Turhan Kitapevi, Ankara, 2009. | |
| 2 | Clare A.GUNN, Tourism Planning, Second Edition, Taylor &Francis, New York,1988. | |
| 3 | Edward INSKEEP, Tourism Planning: An Integrated and Sustainable Development Approach, Van Nostrand Reinhold, New York, 1991. | |
| 4 | George McINTYRE, Sustainable Tourism Development: Guide for Local Planners, World Tourism Organization, Madrid, 1993. | |
| 5 | World Tourism Organization, Integrated Planning, AVDA, Del Generalisimo, 59 - Madrid -16, WTO,Madrid, 1978. | |
| 6 | World Tourism Organization, National and Regional Tourism Planning: Methodologies and Case Studies, International Thomson Business Press, London, 1994. | |
| Required Course instruments and materials | ||
| O. IÇÖZ, T. VAR, I. ILHAN: Turizm Planlamasi ve Politikasi: Turizmde Bölgesel Planlama, 2. Basim, Turhan Kitabevi, Ankara, 2009. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 2 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 3 | 4 | 12 |
| b) Search in internet/Library | 2 | 2 | 4 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 2 | 4 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 3 | 9 |
| final exam | 2 | 1 | 2 |
| 0 | |||
| 0 | |||
| Total work load; | 60 | ||